Our discourse analysis begins with you: albeit your brand, your category, your target consumer, or your company values. Quilt curates a list of relevant keywords foundational to your central research question, which we then use to extract millions of unique data points across social media platforms, forums, or blogs. Our Semiotic Clustering or Text Classification tools can then map and group conversations based on proximity and interest, allowing you to easy visualize (& explore) multi-dimensional
and multi-market discourse from users, including who is leading these conversations (influencers and who is engaging with their content (listeners'). We then use search to explore unstated consumer interests and size the key questions and conversations people are having (and giving us insight into their trajectory or relevance). Plus, our Al-generated analytics can detect dominant sentiments, words, phrases, or subcultures within discourse, so you don't have to.
Streetwise insights: dissecting brand conversations and competitor tactics for fashionable growth
Understanding the ‘at home whitening’ opportunity to carve out a brand point of difference