Sphere leverages the world’s first Culture AI to extract and analyze data from a variety of sources. Our AI is trained to read and analyze data with human empathy, emotion, and cultural context to create meaning and derive useful insights.
Sphere identifies key trends in your category and suggests ways to optimize brand positioning and communications. Sphere also predicts trends that are relevant in the future, ensuring that your brand is in sync with evolving consumer needs and sentiments.
Sphere provides insights on what people think of your brand compared to competitors in the market. It also identifies the strengths and pain points of your products so that you can improve brand positioning.
Sphere spots dominant and emerging moments of consumption in your category and suggests ways to engage with your target audience through strategic brand communications and unique product offerings.
Sphere reads and analyzes online conversations around a topic, deciphers who is driving the conversation, and who is engaging with it. Based on these insights, Sphere suggests ways to engage in these conversations such that it resonates with your target audience.
Sphere provides insights to improve brand communications in order to better connect with various consumer segments.
Sphere identifies your target consumers, their aspirations and anxieties, so that you can cater to their present and future needs through your products.
Sphere audits your current ads to assess whether they appeal to the intended audience compared to competitors’ ads. It then suggests ways to optimise ads such that it attracts your target customers.
Sphere has an intuitive interface that empowers users to arrive at stronger and faster data-driven decisions within minutes. Machine learning allows users to track shifts and movements over time and geographical regions.
Sphere users can tap into the internet across business functions, be it for social listening to aid scale and speed or traditional research to extract actionable insights.
Key-phrase extraction, language detection and translation, spam filtering and sentiment analysis, allowing you to filter out the noise in your data and focus on what counts.
Identify colours, emotions, objects, country of origin, and apply semiotics to aid interpretation of both conscious and unconscious signs and signifiers.
Frame-by-frame image analytics, allowing you to measure nuanced emotional responses in viewers across time, from joy to sadness to fear.
Book a demo with our product specialists today and get a pricing quote.