About
Sphere leverages the world’s first Culture AI to extract and analyze data from a variety of sources. Our AI is trained to read and analyze data with human empathy, emotion, and cultural context to create meaning and derive useful insights.
What do people think of my brand?
Who are my consumers and where can I find them?
What kind of communication will resonate with my target audience?
Sphere helps you answer these questions and more. Whether you want to get a peek into the mind of your consumers through the digital spaces they inhabit, improve brand communications, or A/B test ads, Sphere can help you target your ideal customers in a meaningful and effective way.
Here are some of the benefits of using Sphere:
Culture Trends
Sphere identifies key trends in your category and suggests ways to optimize brand positioning and communications. Sphere also predicts trends that are relevant in the future, ensuring that your brand is in sync with evolving consumer needs and sentiments.
Brand Analysis
Sphere provides insights on what people think of your brand compared to competitors in the market. It also identifies the strengths and pain points of your products so that you can improve brand positioning.
Category Insight
Sphere spots dominant and emerging moments of consumption in your category and suggests ways to engage with your target audience through strategic brand communications and unique product offerings.
Content Analysis
Sphere reads and analyzes online conversations around a topic, deciphers who is driving the conversation, and who is engaging with it. Based on these insights, Sphere suggests ways to engage in these conversations such that it resonates with your target audience.
Communication Insight
Sphere provides insights to improve brand communications in order to better connect with various consumer segments.
Consumer Insight
Sphere identifies your target consumers, their aspirations and anxieties, so that you can cater to their present and future needs through your products.
Ad Testing
Sphere audits your current ads to assess whether they appeal to the intended audience compared to competitors’ ads. It then suggests ways to optimise ads such that it attracts your target customers.
Empowering interface
Sphere has an intuitive interface that empowers users to arrive at stronger and faster data-driven decisions within minutes. Machine learning allows users to track shifts and movements over time and geographical regions.
Scale and speed
Sphere users can tap into the internet across business functions, be it for social listening to aid scale and speed or traditional research to extract actionable insights.
Sphere’s Culture AI is proficient in linguistic and visual decoding. Here are some of the ways that our Culture AI can help you make sense of the world:
Text Analysis
Key-phrase extraction, language detection and translation, spam filtering and sentiment analysis, allowing you to filter out the noise in your data and focus on what counts.
Image Analysis
Identify colours, emotions, objects, country of origin, and apply semiotics to aid interpretation of both conscious and unconscious signs and signifiers.
Video Analysis
Frame-by-frame image analytics, allowing you to measure nuanced emotional responses in viewers across time, from joy to sadness to fear.
Contact
Book a demo with our product specialists today and get a pricing quote.