Charting Success: Decoding Ads from The Best Airline In The World

In the world of aviation, one name stands out from the rest: Singapore Airlines, for the luxury, comfort, and hospitality they provide.

Lessons From A Good Ad: Turning Flaws to Fortune

With the help of Sphere’s Ad Benchmarking app, we use predictive AI to delve into the supermarket chain’s remarkable success.

Under the Hood of Ad Benchmarking: Creativity

In the first installment of “Under the Hood,” we talked about the development of the industry database, comprising more than 13,000 high-performing industry ads from 17 diverse industries.

Under the Hood of Ad Benchmarking: Building the Database

In the rapidly evolving world of advertising, it is vital to measure the success of your advertisements against your intent, your brand, and various industry standards.

From Short-Term Quick Fixes to Sustainable Solutions: How Dieting Has Transformed Over Time

Healthy diets have been around for as long as we can remember, but the way we diet has undergone a profound change in recent years.

Analog Adventures vs. Digital Detours: How Different Generations Escape the Daily Grind

To explore how individuals across different age groups express their need for escape, we tap into the crowd-sourcing power of Sphere’s Culture Lens app.

Under the Hood of Culture Lens: Embeddings

In today’s fast-paced digital landscape, understanding and staying ahead of emerging trends and consumer behaviors is crucial for businesses. At Quilt.AI, we’re harnessing the power of artificial intelligence to do just that.

Under the Hood of Culture Lens: Subcultures and Aesthetics

In the first installment of “Under the Hood,” we explored how Culture Lens uses embeddings to pinpoint the top 100 images that most accurately represent user-searched experiences.

Marketing Copy In Minutes: Here’s How You Can Sell Anything To Anyone

Creating marketing copy. It’s something that sounds easy, but isn’t — especially if you’re looking to really make an impact.

Marketing to the Gen Z audience: Image Rebranding with Generative AI

We used Sphere’s Marketing Copy app to create a range of effective and personalized copy for Gen Z consumers.

Under the Hood of Marketing Copy: System Prompts

Harnessing AI to generate cutting-edge marketing copy with Sphere's Marketing Copy.

Under the Hood of Marketing Copy: Mitigating AI Bias

Sphere's guide to culturally inclusive, bias-minimized marketing.