In the world of aviation, one name stands out from the rest: Singapore Airlines, for the luxury, comfort, and hospitality they provide. The brand has demonstrated their commitment to upholding the level of service by putting the iconic Singapore Girl at the forefront of their commercials, who has since become the embodiment of elegance and grace.
Since travel returned in full swing, Singapore Airlines has posted its highest-ever net profit and has also received the World’s Best Airline award (2023). How do their marketing campaigns and ads contribute to their continued success? We used Sphere’s Ad Benchmarking app to find out.
In the past year, the brand has released three ads that have received millions of views online: Look forward to flying again with Singapore Airlines
, Welcome to World Class
, and Travel Bigger with Singapore Airlines