LLM Equity Analytics

Your Brand’s Voice in the Age of AI

AI platforms are shaping the way consumers discover, compare, and choose brands. But how do you know if your brand is winning in these new conversations?

Meet LLM Equity Analytics: the first tool built to track, measure, and optimize how your brand appears across leading AI recommendation engines. From visibility to resonance, it gives you the clarity to protect and grow your equity in the world’s fastest-changing channels.

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The New Battleground for Brand Equity Is AI

Every search, every prompt, every AI-powered recommendation is a chance to make (or miss) an impression. LLM Equity Analytics ensures your brand shows up, stands out, and stays relevant.

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Model Surface Rate

Track how often your brand appears across leading AI platforms like OpenAI, Anthropic, Gemini, and Perplexity.

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Brand
Resonance

Measure the cohesion and distinctiveness of your brand’s “AI voice” across models.

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Ranking & Share of Voice

See where your brand lands in AI search results, and how much of the overall conversation you own compared to competitors.

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Source
Tracker

Pinpoint which articles, reviews, or forums AI is pulling from to represent your brand, and take action to improve accuracy.

Persona Use Case

Why LLM Equity Matters

In a world where consumers ask AI what to buy, your visibility inside these platforms directly shapes consideration and purchase. LLM Equity Analytics makes sure your brand isn’t just part of the conversation, but leads it.

Protect Brand Integrity

Ensure AI models describe your brand in ways that align with your values and positioning.

Optimize Influence

Understand which sources shape AI perceptions, and strategically strengthen your presence there.

Outpace Competitors

Identify gaps where competitors dominate AI answers, and take back share of voice.

Drive Smarter Decisions

Use real-time equity tracking to inform media, PR, and partnership strategies.

How it works

LLM Equity Analytics Workflow

1

Discover

We run targeted prompts across major AI models to surface how your brand appears in real-world recommendations.

2

Analyze

Metrics like Model Surface Rate, Share of Voice, and Keyword Frequency show where you stand, and where you’re slipping.

3

Diagnose

Our Source Tracker reveals the origins of AI responses, letting you trace brand representation back to its source.

4

Act

Armed with insights, you can refine content, strengthen partnerships, and optimize brand visibility across the AI landscape.

Frequently Asked Questions

What is LLM Equity Analytics?

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It’s a cultural intelligence tool designed to measure how your brand performs inside AI recommendation engines, where more and more consumer decisions are being shaped.

Which AI platforms does it track?

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We currently analyze OpenAI, Anthropic, Gemini, Perplexity, and DeepSeek, with more added as the ecosystem evolves.

How does this help my brand?

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It reveals how AI platforms describe, rank, and recommend your brand, benchmarking you against competitors and pointing to areas where you can win visibility.

Is it just for beauty brands?

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Not at all. While our early case studies are in beauty and fashion, LLM Equity applies to any category where consumer consideration is influenced by AI outputs.

What about data security?

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Your data is fully protected under enterprise-grade security protocols. We only track how publicly available sources shape AI answers, not private brand data.

Your AI Equity Is Your Future Equity

As AI platforms become the default discovery engines, your brand’s presence within them is no longer optional; it’s existential.

LLM Equity Analytics is your partner in ensuring you show up, stand out, and stay true.

Book a Demo

Book a live demo

Choose your region so we route you to the right team:

Americas —North & South AmericaAPAC —  Asia–PacificEMEA —  Europe, Middle East & Africa

Times are shown in your local time.
You’ll get a calendar invite by email right after booking.

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