Welcome to the most effortless way to decode discourse. Simply type your question and have AI analyze social media, search, and the open web to give you clear, actionable answers—transforming vast data into instant, digestible reports.
Social Meaning uses advanced AI to cut through the noise, delivering the key themes and consumer language you need to make informed decisions:
Ask questions in plain, everyday language. No specialized knowledge or technical skills are required. Just type what you want to know.
Get informative summaries and visual theme breakdowns that replace unmanageable raw data, delivering insights you can apply immediately.
See the exact keywords, phrases, and descriptions used by real people, so you can communicate with authenticity and impact.
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Type a discourse-related question in plain language (e.g., “What is the discourse around fermented drinks?”).
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Our AI agents automatically curate data from social media, search engines, blogs, and news, then analyze it for key themes and sentiment.
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In minutes, get a comprehensive report with key themes, consumer sentiment, search trends, and social post examples.
Our platform is the research partner for anyone who needs to understand the why behind cultural conversations.
Market Researchers & Insights Teams
Rapidly explore new categories, identify emerging trends, and understand cultural nuances without commissioning lengthy, expensive studies.
Brand Managers & Marketers
Validate campaign themes, understand consumer perception of your brand versus competitors, and discover the authentic language of your audience.
Strategists & Innovators
Identify white space opportunities, uncover unmet consumer needs, and track the evolution of cultural discourse around any topic.
Choose your path to faster, smarter market intelligence from free trial to unlimited access.
Social Meaning is an all-in-one analytics platform that helps brands decode category discourse. Type in a market research question, and our AI reveals dominant themes across social media, search, blogs, and news, delivering a full report in minutes.
Ask open-ended questions about consumer discourse, not factual or yes/no questions. For example: "What is the discourse around Korean beauty in the USA?" or "How do consumers talk about sustainability in fashion?" Avoid: "How many people bought X?" or "Do people like Y?"
Our data is retrieved in real-time. The recency depends on the source: social media (7 days to 12 months), search data (up to 12 months), and open web (up to 30 days), ensuring insights are contextually relevant.
Our AI model generates a second-by-second breakdown of performance scores for each metric, which is used to plot detailed evaluation graphs. The overall score for a metric is the average of these per-second scores across the entire video.For example: In a 5-second video, if relatability scores are [70, 65, 65, 60, 65] (avg: 65) and enjoyability scores are [80, 75, 70, 65, 75] (avg: 73), the Audience Resonance score is the average of these two, resulting in a final score of 69. This granular approach ensures precise, data-driven insights.
Not at all. The interface is built for everyone. Just type your question as you would ask a colleague and let the AI handle the complex analysis.
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