The only brand health tracker built for the age of TikTok, Instagram, Content Creators, and LLMs. Move beyond slow, traditional surveys. Get a real-time, multidimensional view of your brand's position in the digital landscape, powered by AI.
We analyze over 100 global beauty brands each month across six calibrated dimensions, providing a complete and comparative picture of your brand's performance:
Measure your brand's visibility and its potential to be amplified by algorithms and consumers in real-time.
Gauge the narrative coherence and thematic consistency of your brand across all owned media channels.
Assess how frequently consumers express functional attributes and lived experiences with your brand in their content.
Quantify the emotional resonance and positive sentiment your brand generates within its community.
Capture the highest tier of consumer interaction, from long-form praise to personalized expressions of loyalty.
Evaluate how clearly, uniquely, and accurately your brand is represented within the training data of large language models.
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Choose your main brand and define your competitive set by selecting up to 3 competitor brands from our extensive database.
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Access your interactive dashboard to see scores across all six metrics, benchmark your performance against competitors, and deep dive into the "why" behind the numbers.
The only AI-powered platform that is the single source of truth for teams that need to move at the speed of culture.
Brand Managers & Marketing Directors
Track campaign impact in real-time, identify competitive threats, and defend your strategy with objective data, not just intuition.
Insights & Strategy Teams
Replace outdated survey data with a continuous, predictive stream of intelligence on brand perception, consumer sentiment, and cultural trends.
CMOs & Leadership
Allocate budget and resources with confidence based on a holistic understanding of your brand’s strengths and vulnerabilities across the digital ecosystem.
Choose the plan that suits your needs
It is an AI-powered platform that measures your brand's health in real-time by analyzing digital conversations and content across social media, news, and reviews, providing a score across six key dimensions.
Scores are based on the analysis of millions of data points from owned and earned media. Each metric uses a specific AI model. For example, Salience is calculated from engagement behaviors normalized against reach and platform algorithms, while LLM Equity is derived from the cohesion and distinctiveness of your brand's representation across multiple large language models.
Traditional surveys are slow, subjective, and based on what people say. Our tracker is fast, objective, and based on what people do and create online. It’s observed behavior, not claimed recall.
Currently, our most robust database and calibrated models are for the beauty industry, with over 100 brands tracked. We are expanding into adjacent verticals. Contact us for more information.
Absolutely. You can explore a sample dashboard with real (anonymized) data to see the depth of insights we provide.
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