donut_small Segmentation

Identify the real consumer segments in your category.

Auto-cluster real behaviour into distinct, actionable segments: defined by what people actually do, not preset demographic buckets.

anthropologic · Segmentation

donut_small

How it works

From question to segmentation, grounded in culture.

Define the category

Name the category and market you want to see the audience structure for.

Auto-clustering

Anthropologic groups real behaviour into distinct segments, no pre-set buckets.

Segments you can act on

Each cluster comes with its values, behaviours and what makes it distinct.

What you get

scatter_plot

Distinct clusters

The natural segments in your category, found in the data, not imposed on it.

fingerprint

Rich profiles

What each segment values, believes and does differently.

straighten

Sized & comparable

Understand relative scale and how segments relate to each other.

What you can ask

"Who are the consumer segments in the fitness category in Germany?"

"What segments exist among luxury skincare buyers in China?"

"How do EV intenders cluster in the US?"

More workflows

Ask a segmentation question and get auto-clustered segments in minutes.