trending_up Trends

Spot what's trending, in any category, audience or market.

Track emerging, sustained and fading signals in culture, so you see what's gaining momentum before it becomes obvious.

anthropologic · Trends

trending_up

How it works

From question to trends, grounded in culture.

Category, audience & market brief

Specify the category, the audience and the geography. No panel to recruit, no wait.

Anthropologic scans for signal

Agents scan search, social and the open web for what's actually moving.

Trends, read in context

Each identified trend is interpreted through the culture it's emerging from.

What you get

leaderboard

Macro Trends

Identified trends specific to an audience group and market, supported by micro-trend signals.

public

From the Feed

Examples of how consumers are engaging, participating and creating around the trend.

psychology

Trend Tensions

Watch outs on colliding trends that could dictate how a space evolves and morphs.

What you can ask

"What are the emerging skincare trends for Gen Z in Brazil?"

"Which food trends are accelerating with millennials in the US?"

"What's fading in premium coffee culture in the UK?"

More workflows

Ask Anthropologic a trends question and get a ranked, cultural read in minutes.