MCP Guide

Anthropologic,inside ​

Connect Anthropologic to your AI client and run cultural analyses with a single question. Same engine as the web app and the API.

Connect now See the tools

Seven analyses. Three free reads.

Every analysis run uses credits when it starts. If the pipeline fails, they come back automatically.

analyze_trends

Trends

What is trending, emerging or new in a category for an audience.

“What are the emerging skincare trends in the US among Gen Z?”
Inputs
cohort, category, country
10 creditsup to 15 min
analyze_discourse

Discourse

What people are saying about a topic: the themes, narratives and tensions.

“How are Millennials in the UK talking about quiet luxury?”
Inputs
cohort, topic, country
10 creditsup to 15 min
analyze_segments

Digital Segmentation

Who the distinct consumer segments in a category are.

“Who buys energy drinks in the US, and why?”
Inputs
category, country
100 creditsup to 25 min
analyze_futures

Foresight Simulator

What is coming for a category: forces, tensions and four scenario worlds.

“What will reshape electric vehicles by 2030?”
Inputs
category
200 creditsup to 15 min
analyze_ad

Creative Evaluation

How a video ad performs culturally in a market.

“Score this TikTok ad for the Brazil market.”
Inputs
video_url, brand, category, market, channel
25 creditsup to 15 min
analyze_cultural_codes

Cultural Codes

The cultural codes a category runs on in one market.

“Read the cultural codes of haircare in India.”
Inputs
space, market
100 creditsup to 15 min
ask_anthropologist

Ask an Anthropologist

Why an insight resonates, and whether a brand has permission to act on it.

“Why is skin cycling landing so hard in Japan?”
Inputs
insight + run_id, or narrative + country
5 creditsup to 15 min
read tools

Always free

Follow a run and pick up its results. Reads and the connection check never use credits.

0 creditsany time
Check progresscheck_run_progress

Reports whether a run has finished. The check that finds it completed includes the full result.

Get runget_run

Fetches the full record of a run you already have the ID of, including its result.

Pingping

Confirms the connector is reachable and reports the deployed build.

Connect

Anthropologic is a remote MCP server. Any client that can add one over HTTPS can connect.

  1. Get your API Key from your account representative. It starts with sph_.
  2. Open your client's connector settings and add a custom remote MCP server.
  3. Name it Quilt Anthropologic and paste your Remote MCP URL.
  4. If it asks for authentication, choose none. The key in the URL is the credential.
https://api.quilt.ai/anthropologic/mcp/v1?api_key=<secret>
lockTreat the full URL as a secret. Anyone who has it can start runs billed to your account. The /v1 segment is required.
  1. In Claude Desktop, open Settings and select the Connectors tab.
  2. Click Add and choose Add custom connector.
  3. Enter the name and your Remote MCP URL, then click Add.
  4. The Quilt logo appears in the list. Click Connect.

Claude waits and checks progress on its own.

  1. Turn on Developer mode in Settings, Apps, Advanced settings. On Business, Enterprise and Edu, an admin must allow it first.
  2. In Settings, Apps, click Create app.
  3. Add a name and short description. Paste your full URL into MCP Server URL.
  4. Set Authentication to No authentication. Confirm and click Create.
  5. To use it, open the + menu, choose Developer mode and select Quilt Anthropologic.

Web only, not on mobile. ChatGPT may ask you to approve each tool call.

  1. In Copilot Studio, open your agent with generative orchestration turned on.
  2. Tools, Add a tool, New tool, Model Context Protocol.
  3. Server URL, without the key: https://api.quilt.ai/anthropologic/mcp/v1
  4. Set Authentication to API key, choose Query, and use api_key as the parameter name.
  5. Create a new connection, paste your key and select Add to agent.

Copilot can't wait between turns. Ask it to check progress again after a few minutes. To publish to Teams and Microsoft 365 Copilot, use Channels.

How a run works

Ask in plain language. Add “use Quilt Anthropologic” so your client uses the connector instead of the open web.

Four steps, about 15 minutes

01Your client asks for a go-ahead and confirms the cost.
02The run starts and you get a run ID right away.
03It checks progress about once a minute. Status only.
04When it completes, the full result arrives with the evidence.

Every run is saved to your account. To pick one up in a later conversation, give your client the run ID and it fetches the result with Get run. Runs also show in the web app.

Tool notes

What to know before you start each one.

Trends and Discourseadd

Both take a cohort, a subject (a category for Trends, a topic for Discourse) and a country as an ISO code such as US, GB or KR. An optional focus and look-back window are accepted.

Trends offers last 2 weeks, 1 month, 3 months or 6 months. Discourse offers last 1 month, 3 months, 6 months or 1 year. Leave it out for roughly the last 30 days.

Digital Segmentationadd

Category and country. You can add a client question the segmentation should answer, such as “which segments are most open to a sugar-free line?”. It always runs the standard tier.

Foresight Simulatoradd

Category only. It is global by design, so there is no market to choose. A run costs 200 credits and usually takes 10 to 15 minutes.

Creative Evaluationadd

The ad's link on YouTube, Instagram or TikTok, the brand, category, market and channel. Optionally the objective, language, target audience and brand values.

If you leave them out, the objective defaults to Brand Equity, the language to English and the target gender to All.

Cultural Codesadd

It calls these space and market, not category and country. A run reads one market. For several, run it once per market.

By default it returns a quick read from live sources. Ask for a full read for a larger body of sources and validation against search demand.

Ask an Anthropologistadd

Two modes, never mixed. To read an insight from a Trends, Discourse or Segmentation run, give the run and the exact name of the trend, theme or segment. To read an observation of your own, name it, describe it in a sentence or two and give the country.

Troubleshooting

Most of the time it is the key or the URL.

SymptomLikely causeWhat to do
No tools, or it fails to connectMissing, invalid or revoked API Key, or no /v1 in the URLCheck the URL against the format above. If the key was revoked, contact your account representative.
A tool is missingYour API Key is not permitted to run that pipelineAsk your account representative to extend the key's access.
Your client answers from the webThe question did not match a toolAdd “use Quilt Anthropologic” to the question.
Insufficient creditsThe balance is below the run's costTop up credits in the web app. Nothing was charged.
A run failedNo robust sample for the questionCredits are refunded automatically. Contact us if you would like help reframing the question.

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