We ran all 32 NFL teams through Quilt.AI’s Digital Brand Health Tracker — measuring the three forces that create brand gravity (the pull your brand exerts on culture): Presence, Perception, and Passion.

How Japanese Coffee Culture Rewrites the Rules of Convenience

Exploring how reading and engagement with books have transformed in Asia due to social media platforms

Known for bold packaging, a playful tone, and high-performance products, Kosas has crafted a brand that celebrates confidence and color.

Known for its glowing hydration message and presence in the K-beauty scene, Laneige is a case study in consistency.

The famously no-frills and fiercely loved brand has built a reputation for being clear, grounded, and refreshingly honest.

This white paper introduces a behaviorally grounded, AI-powered framework that captures brand signals across both owned and earned media.

In the past, storytelling was the domain of orators, elders, monks.

This analysis of the shortlisted campaigns goes beyond surface-level buzz to decode what truly struck a chord.

Because brand health isn't just vibes, it's data.

Asia is not simply adopting digital innovation—it is redefining digital life.

Why your room should feel like a hug

The rise of distraction-free devices and what brands need to know

TikTok’s latest fashion obsession isn’t a bag or a shoe. It’s a supply chain. The internet is waking up to an idea that’s been hiding in plain sight: your favorite designer bag may have come from the same factory as its $30 dupe.

LUME analyzes male beauty influencers and how their content slays

Over the past decade, Asia has transitioned from a beauty consumer to a beauty creator. Once dominated by Western beauty ideals and multinational conglomerates, the region now serves as a powerful engine of innovation, cultural influence, and commercial growth.

From plush hotel beds to midday naps on breezy balconies, travelers are increasingly seeking destinations that offer rest over spectacle.

In an age defined by constant stimulation, hustle culture, and digital overload, a quiet rebellion is gaining momentum.

Not too long ago, banking was defined by physical branches, in-person interactions, and traditional models that had been in place for decades. Today, that landscape is undergoing a profound transformation

Mobile gaming has quietly evolved from a niche distraction into a multibillion-dollar cultural force.

Once a rigid space of routine, now an evolving landscape where women reflect their rhythms, identities, and aspirations.

Individualization. Hypercompetitiveness. Consumption for status. Personalization.These forces are reshaping consumer behavior worldwide, but nowhere more dynamically than in Asia.

The kitchen has evolved from a space of domestic duty to a creative laboratory where women transform everyday nutrition into expressions.

In todayʼs (digital) day and age, the democratization of information and influence has redefined the ways women consume content and engage with brands.

In a world that often feels like it’s perpetually on fire, who doesn’t want a little whimsy dangling from their bag? Bag charms, once a nostalgic relic of childhood, have made a surprising comeback, evolving into more than just a fashion trend—they’re a cultural phenomenon.

The beauty industry has always been driven by transformation, and in today’s digital-first world, beauty trends are evolving at a breakneck pace.

The Quilt.AI Brand Memedex is an index that assesses brand content on meme-fit.

Settling back into work mode has got us all feeling the post-holiday slump, daydreaming about beach cocktails or a stroll through cobblestone streets

The Super Bowl isn’t just about football, it’s about the ads. Brands spend millions for mere seconds of screen time, hoping to craft the next viral moment, the next cultural talking point. But here’s the truth: not all Super Bowl ads win the audience’s hearts.

Super Bowl ads captivate brands, agencies, and consumers as February 9th approaches. While audiences revisit classics like Snicker's "You're Not You When You're Hungry" and Budweiser's "Puppy Love," brands search for the formula to create the next cultural phenomenon.

The Brand-Fan Sports Index assesses how effectively EPL teams engage with fans. Using proprietary AI, we identified teams with the clearest and most consistent identities by analyzing emotion, culture, and context.

Chancing upon news of the concert in a news article, we loved the motivations of the concert co-organisers, both in our capacity as an Employer Partner and keen supporter of DOT, and as avid music lovers ourselves.

Some believe it is unthinkable to think we’ll reach the point where people will voluntarily choose plant-based meat over animal proteins. If so, we’re declaring ourselves living the impossible from now on.

As the holidays approach, beauty wishlists are taking shape. We looked at search data for what was most popular in November 2024 as people start gift planning, as well as how search has changed in the past one month to see what’s popping.

In a landscape shaped by TikTok creativity, wellness priorities, and sustainability demands, it’s no longer about whether your brand fits into Christmas, but if it can lead the conversation.

For decades, root vegetables were the quiet workhorses of the kitchen, rarely celebrated beyond the usual suspects—potatoes, carrots, maybe a parsnip if you were feeling bold.

Labubu has become impossible to ignore—but if you’ve somehow missed the craze, here’s the scoop: This mischievous yet kindhearted character from Pop Mart’s 'The Monsters' collection, created by artist Lung Kasing, has skyrocketed to fame.

To meet the increasing demands for cognitive wellness, a natural remedy has emerged in the face of high tech solutions and brain-training apps.

Kitten heels are stepping up as the unexpected functional choice with flair—offering the comfort of a flat shoe while bringing a touch of sophistication, they provide a steady, stylish alternative to stilettos.

In a world where convenience reigns supreme, meal kit delivery services have quickly carved out a place in busy households. But what do people really think of these kits?

The 'boo basket' trend—a playful, Halloween-inspired twist on gift-giving—has swept across social media platforms.

The ways in which Gen Z and Millennials approach finance reflect the unique challenges and opportunities of their respective generations.

Following the Aries season, as the sun shifts into the second sign, comes the Taurus season. A time that offers us the chance to chill, steady ourselves, and to find comfort.

In the next installment of our Astrological Seasonal Trends series, we move into the season of Gemini, starting May 20th to June 19th.

The sun reaches its highest path in the sky at the beginning of this season on June 20th, marking the start of the summer solstice.

Cancer season’s introspection is out and Leo season’s roar of energy is in: The lion zodiac symbol is a time period making us magnanimous, loyal, protective, and filled with fiery drama.

Social Meaning is an all-in-one analytics platform designed to help businesses make sense of the vast amounts of data generated by online consumer behavior.

We've all heard of K-beauty, but what about C-beauty? The rise of #CBeauty and #Hanfu has been phenomenal on social media, garnering over 2.5 billion views.

Advertising cringe fests and controversies come and go quickly in this age of media ephemerality. But the ubiquity and speed of social media means that negative backlash hits brands harder than before.

If you’ve tried out the viral aged filter on TikTok (and absolutely hated the results), you’re not alone. With over 13 million videos under the filter, reactions range from shock to despair, and many are beginning to wonder what they can do to mitigate the effects of aging

Today's market is flooded with products, making it increasingly difficult for brands to capture attention, let alone truly resonate with their intended audiences. Standing out requires not just creativity, but also a precise understanding of what engages and resonates with consumers.

As the market for luxury watches continues to evolve, so do the interests and preferences of collectors and enthusiasts. Using our AI-driven tools, we now have deeper insights into what drives this fascination.

We wanted to understand the landscape of "extreme indulgence" across key markets and identify opportunities for the F&B businesses in this space.

Dubbed the ‘TikTok Olympics,’ the Paris Olympics mark the first true Olympic Games since the lifting of COVID-19 regulations and the meteoric rise of TikTok as a cultural force.

In recent years, propelled by social media and pop culture, we've seen the rise of various summer themes: Hot Girl Summer, Rot Girl Summer, Healing Girl Summer. Each year brings its very own mood, so what’s in store this year for the girlies in Summer 2024?

Here’s how you can keep intelligence and empathy in your research work in the age of AI.

When video on-demand (VOD) streaming services first hit the market, they promised a utopia of endless entertainment which revolutionized the way we consume content.

Financial literacy is becoming a big deal, especially for Gen Z. Growing up in the age of unlimited digital access means they're often exposed to financial decisions earlier than previous generations.

History has significantly influenced what various cultures consider beautiful. Major economic and political events, along with shifts in the cultural zeitgeist, have all played a crucial part in shaping ideal beauty standards.

The rise in candy from around the world reflects people's growing adventurous palates and the role of social media in introducing new foods globally.

As societal norms around masculinity evolve, understanding the complex identities of male consumers is crucial for developing marketing strategies that resonate and engage.

Eater dubbed 2024 the Year of the Dinner Party back in January, and their prediction seems to be holding true, judging by search interest and the explosion of food-focused gatherings documented on TikTok and other social media platforms.

Everyone knows that finding a fragrance isn’t just about whether it smells good; the motivations usually run deeper than that.

From superheroes to star-crossed lovers, movies capture a moment in time, reflecting the values, sentiments, and mood of a generation.

Looking at discourse on electric vehicles across five countries as an example, we address the challenge of analyzing consumer conversations from different markets.

As the festive spirit of the new year is in the air, Singaporean brands engage in a yearly ritual of their own: crafting advertisements that don’t just sell buttell stories.

While the big game was being played, a parallel competition was taking place during the commercial breaks. Following the success of our ad analysis last year, we've reviewed this year's commercials to provide a comprehensive analysis.

Feeling uninspired lately? This feeling of ‘meh-ness’ is a universal human experience in instances where everything feels dull and unexciting — whether it’s a #mondayblues kind of morning or an evening plagued by an existential crisis.

Coldplay not only demonstrates a dedication to sustainability but also ingeniously integrates it into their marketing strategy, and immersing their fans in it.

Usher's halftime show performance, NFL fans around the world, and searches for chicken wings soar.

While strides have been made through screen-readers and closed captioning, there are still a number of barriers to access on platforms that are highly visual and auditory.

This week, we deep-dive into search queries and social media conversations related to breast cancer with the help of our AI tool, Sphere.

Take your product from concept to market in half the time with AI idea generation.

Quilt.AI partnered with Quicksand to understand the online world of youths (13- 19-year-olds) — across Thailand, Indonesia, the Philippines, Malaysia and Vietnam — and outline the best ways to reach them online.

In honor of World Diabetes Day and American Diabetes Month this November, we at Quilt decided to highlight internet trends in the diabetic community using our AI platform, Sphere.

This World AIDS Day, we used our AI tool, Sphere, to study the online discourse on HIV/AIDS.

Publishing and readership is changing rapidly due to new market forces such as the rise of self-publishing and the growing relevance of #BookTok.

Discussing fertility issues are still considered taboo today, but a group of people, mainly women, on TikTok have decided to take charge of the conversation and opened up about their struggles on the platform.

Social media is a game changer in breaking social barriers. Its communal and visual platforms have helped people voice their concerns, relate to others, and seek trusted resources.

When gathering data from online platforms, we often want to “filter by location” — that is, restrict our search to a city, region or country. In this article, we discuss the problem of location filtering for online data.

Modern search engines do not merely look for keyword matches — they apply similarity search to ensure that you get relevant results.

The digital has become an intrinsic part of our lives — influencing and tying to every aspect. Many times, it is the first stop for vulnerable populations (e.g. survivors of domestic violence) to seek support services.

How do we make sure that the information we gather is anonymized and does not infringe on the privacy of the individual?

In the previous post, we discussed how to translate a variety of questions on semantic similarity into a single, tractable mathematical problem: which vector is closest to a query vector?

Sphere’s Ad Evaluation app harnesses the power of the internet and crowdsources mass opinions for an objective picture of how creative content will be received.

When it comes to marketing automobiles, conversations often revolve around horsepower, specifications, and the like. However, the average consumer seeks more than just mechanical details.

As names go, “zero-shot” is unintuitive even by machine learning standards.

A couple of weeks ago, we attended the NRF Retail’s Big Show and met some of the world’s biggest retailers and other brands doing pretty cool things. Here’s a snippet from our Sphere pulls.

We hope you enjoyed our previous list of tidbits about retail brands. Here’s part two to round up our retail insights to ten.

Rihanna’s halftime show at the Superbowl divided viewers, but it certainly revealed a few truths about both her and society today.

Everyone’s talking about artificial intelligence lately and for good reason.

Using Sphere’s Image Analysis tools, we break down each of her “eras” using her music videos and the brand-building lessons we can borrow from her playbook.

In the branding world, it’s well-known that Nike and Adidas, two leading sportswear brands, exude the Hero archetype in their positioning. However, are their ads up-to-date for the modern digital world’s definition of a Hero?

Barnes & Noble has had a storied, somewhat tumultuous history, but a revival of book reading, new management, and an unexpected opportunity to take stock of their business has allowed the chain to stage a comeback.

To survive during these fast-paced, troubling times, people are beginning to slow down their lives and take time out of their days to rest and recharge.

Welcome to the most adorable side of TikTok. There are now dozens of videos on the platform of pets doing different challenges. Here are just a few of our favorites.

Movie-inspired tourism can be extremely positive for local economies, so tourism boards should try to highlight these locations in their marketing and curate special experiences for visitors.

Today, we analyze VR's lively — and sometimes lonely — world to understand better these emotions and how human desire for connection is unfolding in virtual spaces.

As the sun continues its journey through the sky, it passes through the Capricorn Season between December 22nd and January 19th, when Venus goes retrograde.

There is a slew of jewelry options online, but we found that Shane Co., Zales, Tiffany & Co, Etsy , and Mejuri are the most popular e-commerce sites based on Sphere’s search analysis.