May 3, 2023
6 Things to Know About Pets 🐢🐱
2 MIN READ

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Welcome to the most adorable side of TikTok. There are now dozens of videos on the platform of pets doing different challenges. Here are just a few of our favorites:

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Of the 1500 dog posts we reviewed on Instagram, french bulldogs make up 29% of the most frequently mentioned, followed by poodles.

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Pet influencers, or pet-fluencers, are big business. With the help of Sphere, we identified @Jiffpom and @Nala_cat as top dogs in the Instagram game.

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An increased focus on responsible pet pawrenting has meant that people are educating themselves and investing more in health and wellness for their pets. Searches for different types of pet supplements have grown by 33 percent over the last 2 years, with probiotics seeing the most significant growth.

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From urine detector to puzzle feeders, the rest of the pet retail market is also booming. Above are some of the highest rated pet products currently being sold on Amazon.

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Of the 1500 dog posts we reviewed on Instagram, french bulldogs make up 29% of the most frequently mentioned, followed by poodles.

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synthesizing vast data into actionable insights that reflect each market's unique cultural and economic backdrop

south_east

grasping the distinct consumer perspectives that these diverse regions offer

Curated digital profiles:

-Instagram, Twitter, and TikTok (US)

-Weibo and Douyin (China)

Pulled 400 million unique searches to estimate the growth of each segment

Used Quilt.AI’s Sphere language and image capabilities to categorise lifestyle areas into specific segments

Glamour Seekers

These consumers are confident, bold, and comfortable with modern masculinity. They also often turn to social media to express their personal style and interests.

Actionable Insight: Collaborate with high-profile fashion influencers to create vibrant, trend-setting campaigns that resonate with this segment's desire for attention and admiration.

Vanity Vanguards

Highly image-driven, these individuals often seek validation through their appearance and are likely to engage heavily with both grooming and fashion products.

Actionable Insight:Leverage digital marketing strategies that feature before-and-after visuals and testimonials that showcase the transformative power of the products

Conscious Icons

These men aim to be recognized as modern, open-minded, and sensitive – embodying the image of "the woke good guy" in today's society by actively participating in movements related to activism and gender equality.

Actionable Insight:Design marketing campaigns that highlight their participation in these movements, showcasing products that enable them to express and amplify their desired social identities.

Youthful Trendsetters

They value beauty while still maintaining traditional masculine ideals of what it means to be good-looking. These men also tend to seek out methods of maintaining their youthful appearances.

Actionable Insight:Market products that boost physical appeal and suit active lifestyles, and focus on dynamic marketing that highlights masculine elegance.

Trusted Patrons

Despite seeing gender in traditionally binary terms, these men aren’t afraid of behaving in more feminine manners. They own their uniqueness and tend to be deeply loyal to brands that affirm their identity.

Actionable Insight:Focusing on brand narratives that celebrate individuality and personal expression will better engage this segment. Brands can also offer personalized services to maintain their commitment.

Innovation Advocates

As consumers who value knowledge, they embrace technology and innovation that enhances their lives. Wanting to stay ahead of the curve, they prefer brands that offer cutting-edge solutions that reflect their own mentality.

Actionable Insight:Market products to this segment by emphasizing innovation, utility, and exclusivity. Brands can focus on how their products integrate the latest technology and engage these men through intelligent content that speaks to their curiosity.

Visuals illustrated are to bring concepts to life only.
Visuals illustrated are to bring concepts to life only.
Visuals illustrated are to bring concepts to life only.
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