forum Discourse

Uncover the realities behind what people think, say and do.

Go beyond sentiment scores to the real beliefs, tensions and debates shaping how consumers talk about your category.

anthropologic · Discourse

forum

How it works

From question to discourse, grounded in culture.

Frame the topic

Specify the audience, market and topic you want to understand the conversation around.

Read the whole debate

Anthropologic analyzes the full spread of conversation, not just the loudest.

Surface key themes

Understand what people believe, where they disagree, and why it matters.

What you get

groups

Conversation themes

The core beliefs and positions held across consumers.

balance

From the feed

Examples of how consumers are engaging, participating and creating around the topic.

format_quote

Grounded in real language

How people actually phrase it, in their own words and culture.

What you can ask

"What do millennials in Japan think about plant-based meat?"

"How do US parents talk about screen time for kids?"

"Where do opinions split on GLP-1 weight-loss drugs?"

More workflows

Ask a discourse question and map the beliefs and debates in minutes.