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Beyond touchdowns and field goals, there’s another high stakes game being played during the Super Bowl - the battle for the most memorable and talked-about advertisements.

Brands don’t just compete for our attention with visuals and jingles, they summon powerful archetypes to connect with the audience on a primal level. Some commercials induce belly laughs with comedians, while others evoke nostalgia.

These ads serve as time capsules, mirroring our shifting cultural zeitgeist. From the Jester to the Explorer, explore how these timeless narratives shape our perceptions of brands in the modern marketplace. Read on to discover which brands effectively tap into our emotions and resonate the most.

Read the full review here

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