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How Modern Advertising Reflects Evolving Beauty Ideals

History has significantly influenced what various cultures consider beautiful. Major economic and political events, along with shifts in the cultural zeitgeist, have all played a crucial part in shaping ideal beauty standards.

Cultural Impact of CNY 2024 Ads in Singapore

As the festive spirit of the new year is in the air, Singaporean brands engage in a yearly ritual of their own: crafting advertisements that don’t just sell buttell stories.

Cultural Impact of Super Bowl 2024 Ads 🏈

While the big game was being played, a parallel competition was taking place during the commercial breaks. Following the success of our ad analysis last year, we've reviewed this year's commercials to provide a comprehensive analysis.

Sneak Preview of Our Super Bowl Ad Analysis 🏈

Usher's halftime show performance, NFL fans around the world, and searches for chicken wings soar.

The future of content optimization: Speed up and scale ad testing with AI

Sphere’s Ad Evaluation app harnesses the power of the internet and crowdsources mass opinions for an objective picture of how creative content will be received.

Revving Up Advertising: The Power of Creativity and Unconventionality in the Automotive Industry

When it comes to marketing automobiles, conversations often revolve around horsepower, specifications, and the like. However, the average consumer seeks more than just mechanical details.

Under the Hood of Ad Benchmarking: Creativity

In the first installment of “Under the Hood,” we talked about the development of the industry database, comprising more than 13,000 high-performing industry ads...

Under the Hood of Ad Benchmarking: Building the Database

In the rapidly evolving world of advertising, it is vital to measure the success of your advertisements against your intent, your brand, and various industry standards....