February 2, 2024
Sneak Preview of Our Super Bowl Ad Analysis 🏈

Who's Excited for Superbowl LVIII?

As the Kansas City Chiefs face the San Francisco 49ers at Allegiant Stadium, discover where fellow fans are tuning in — from the USA to across the pond, we see you!

The Super Bowl halftime show, a true highlight, will see Usher taking the stage. He has since released a teaser with Apple Music, which our AI analysis found to be most aligned with the ‘Rebel’ and ‘Inspiration’ values. This hints at Usher bringing out an exciting surprise guest on stage, or doing something unprecedented. He did mention in an interview that his main goal was for R&B to “take the main stage”, so we may be seeing other legends join him. The ad also signals The Jester archetype the most, which promises a truly entertaining show.

Speaking of ads, last year, we collaborated with a major beverage company on an exciting project. Utilizing our AI capabilities, we conducted a frame-by-frame analysis on 25 ads from the previous Super Bowl, detecting archetypal cues and measuring ad, brand, and social performance.

We also delved into the online impact of the ads by analyzing brand-related social media posts (Twitter), gauging consumer sentiment, and understanding brand buzz. Additionally, we measured post volume growth and Google search interest to estimate each ad's impact. Curious about how the heartwarming Farmer’s Dog 2023 Super Bowl Commercial performed? Take a look, and stay tuned for our 2024 edition!

And before we sign off, let's talk Super Bowl snacks! Any guesses on America’s favorite? It peaks every Super Bowl.

Follow our page for more such insights. Write to [email protected] to learn about AI-powered market research and the latest consumer trends.

Visuals illustrated are to bring concepts to life only.
Visuals illustrated are to bring concepts to life only.
Visuals illustrated are to bring concepts to life only.
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