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Blog
Spotlight
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Culture
Featured article
Exploring Financial Behaviors of Gen Z and Millennials: A Comparative Look through Social Meaning
The ways in which Gen Z and Millennials approach finance reflect the unique challenges and opportunities of their respective generations.
Pick a category to discover
Tech
Sphere
Insights
Culture
Suggested topics
fragrance
consumer insights
movies
digital marketing strategy
bumble
menstrual health
africanyouth
family planning
aiforgood
genderequality
Exploring Financial Behaviors of Gen Z and Millennials: A Comparative Look through Social Meaning
The ways in which Gen Z and Millennials approach finance reflect the unique challenges and opportunities of their respective generations.
Under the Hood: Social Meaning
Social Meaning is an all-in-one analytics platform designed to help businesses make sense of the vast amounts of data generated by online consumer behavior.
The Art of Packaging: Bridging Cultural Heritage and Modernity for Global Beauty Success
We've all heard of K-beauty, but what about C-beauty? The rise of #CBeauty and #Hanfu has been phenomenal on social media, garnering over 2.5 billion views.
The future of content optimization: Speed up and scale ad testing with AI
Advertising cringe fests and controversies come and go quickly in this age of media ephemerality. But the ubiquity and speed of social media means that negative backlash hits brands harder than before.
The Evolution of Anti-Aging Ads: What the TikTok Aging Filter Means for the Industry
If you’ve tried out the viral aged filter on TikTok (and absolutely hated the results), you’re not alone. With over 13 million videos under the filter, reactions range from shock to despair, and many are beginning to wonder what they can do to mitigate the effects of aging
Elevate Your Creative Strategy: Unlocking Insights with Concept Evaluation
Today's market is flooded with products, making it increasingly difficult for brands to capture attention, let alone truly resonate with their intended audiences. Standing out requires not just creativity, but also a precise understanding of what engages and resonates with consumers.
The Art of Branding in the Luxury Watch Market
As the market for luxury watches continues to evolve, so do the interests and preferences of collectors and enthusiasts. Using our AI-driven tools, we now have deeper insights into what drives this fascination.
Indulgent Moments
We wanted to understand the landscape of "extreme indulgence" across key markets and identify opportunities for the F&B businesses in this space.
The ‘TikTok Olympics’: Lessons for Brand Marketing from Athletes' Content
Dubbed the ‘TikTok Olympics,’ the Paris Olympics mark the first true Olympic Games since the lifting of COVID-19 regulations and the meteoric rise of TikTok as a cultural force.
The Economic Education of Gen Z: Using AI to Uncover the Trends, Tools, and Challenges
Financial literacy is becoming a big deal, especially for Gen Z. Growing up in the age of unlimited digital access means they're often exposed to financial decisions earlier than previous generations.
Streaming Sense: Decoding the VOD Evolution with Social Meaning
When video on-demand (VOD) streaming services first hit the market, they promised a utopia of endless entertainment which revolutionized the way we consume content.
Here’s how you can keep intelligence and empathy in your research work in the age of AI
Here’s how you can keep intelligence and empathy in your research work in the age of AI.
Simplicity, Nostalgia and Mindfulness Dominate Summer 2024 Trends
In recent years, propelled by social media and pop culture, we've seen the rise of various summer themes: Hot Girl Summer, Rot Girl Summer, Healing Girl Summer. Each year brings its very own mood, so what’s in store this year for the girlies in Summer 2024?
How Modern Advertising Reflects Evolving Beauty Ideals
History has significantly influenced what various cultures consider beautiful. Major economic and political events, along with shifts in the cultural zeitgeist, have all played a crucial part in shaping ideal beauty standards.
Unwrapping Sweet Insights for National Candy Month
The rise in candy from around the world reflects people's growing adventurous palates and the role of social media in introducing new foods globally.
Codes of Masculinity
As societal norms around masculinity evolve, understanding the complex identities of male consumers is crucial for developing marketing strategies that resonate and engage.
Scent and Sensibility: Unraveling Gen Z's Fragrance Preferences
Everyone knows that finding a fragrance isn’t just about whether it smells good; the motivations usually run deeper than that.
Lights, Camera, AI! Tracing the Evolution of Movies from the 1980s to the 2020s
From superheroes to star-crossed lovers, movies capture a moment in time, reflecting the values, sentiments, and mood of a generation.
Navigating EV discourse across markets
Looking at discourse on electric vehicles across five countries as an example, we address the challenge of analyzing consumer conversations from different markets.
Cultural Impact of Super Bowl 2024 Ads 🏈
While the big game was being played, a parallel competition was taking place during the commercial breaks. Following the success of our ad analysis last year, we've reviewed this year's commercials to provide a comprehensive analysis.
From 'Meh' to Memorable: Leveraging AI Insights for Consumer Connection
Feeling uninspired lately? This feeling of ‘meh-ness’ is a universal human experience in instances where everything feels dull and unexciting — whether it’s a #mondayblues kind of morning or an evening plagued by an existential crisis.
Revving Up Advertising: The Power of Creativity and Unconventionality in the Automotive Industry
When it comes to marketing automobiles, conversations often revolve around horsepower, specifications, and the like. However, the average consumer seeks more than just mechanical details.
Single and thriving: Life lessons from the solo economy
The surge in solo-friendly events and fitness classes also signals a shift towards enjoying one’s own company. Singles are not just exploring the world independently, they’re ready to spend on themselves.
From Nostalgia to Confidence: A Deep Dive into Gen Z Shopping Behavior and Retail Influence
This digital generation has an unmistakable impact on the fashion industry, and much of it is owed to their dominant presence on social media.
Tacos, TikTok, Text Models: A Modern Recipe for Small Business Revival
#foodtok, #cleantok, #studytok, #calmtok, #booktok, #moneytok – is there anything TikTok can't turn viral? The answer is a resounding 'Nope.'
A Breath of Fresh Travel: Slowing Down The Journey
Travel, an industry built on the promise of uncovering adventures and stories, provides an intriguing case study. One of the noteworthy 2023 travel trends is "slow travel," a movement that encourages travelers to embrace a more leisurely pace.
Dancing with Tube Girl: How Brands Are Riding the Wave of Empowerment
Sabrina Bahsoon, also known as Tube Girl, took the internet by storm through her TikTok videos of her dancing like no one’s watching on...
The Power of Brand Narrative: Using AI to Craft Stories that Resonate
Creating a brand narrative that’s authentic, engaging and compelling enough for consumers to connect with. Isn’t that the dream? It’s crucial to...
Using Generative AI as your compass for brand positioning
In a world saturated with endless chatter and fleeting trends, businesses grapple with a daunting question: How can they rise above the noise ...
Thriving in the Era of Sustainable Fashion: Product Concept Using Generative AI
Now that the era of global boiling (no longer global warming) is upon us, companies are experiencing a massive change in consumer behavior
Redefining Sobriety Through Flavor: Using Generative AI To Innovate Products
In a world that embraces choice and well-being, there's a growing demand for innovative and alternative drinks that give individuals all the fun...
5 Things We Loved About Our Event: AI-volution of Culture
It was a day of thoughtful discussions about culture and AI led by experts across different industries. We also proudly introduced our latest innovation...
Under the Hood of Marketing Copy: System Prompts
Harnessing AI to generate cutting-edge marketing copy with Sphere’s Marketing Copy.
Under the Hood of Marketing Copy: Mitigating AI Bias
Sphere’s guide to culturally inclusive, bias-minimized marketing
Under the Hood of Culture Lens: Subcultures and Aesthetics
In the first installment of “Under the Hood,” we explored how Culture Lens uses embeddings to pinpoint the top 100 images that most accurately represent user-searched experiences.
Under the Hood of Culture Lens: Embeddings
In today’s fast-paced digital landscape, understanding and staying ahead of emerging trends and consumer behaviors is crucial for businesses. At Quilt.AI, we’re harnessing the power of artificial intelligence to do just that.
Under the Hood of Ad Benchmarking: Building the Database
In the rapidly evolving world of advertising, it is vital to measure the success of your advertisements against your intent, your brand, and various industry standards....
Under the Hood of Ad Benchmarking: Creativity
In the first installment of “Under the Hood,” we talked about the development of the industry database, comprising more than 13,000 high-performing industry ads...
Lessons From A Good Ad: Turning Flaws to Fortune
With the help of Sphere’s Ad Benchmarking app, we use predictive AI to delve into the supermarket chain’s remarkable success...
Charting Success: Decoding Ads from The Best Airline In The World
In the world of aviation, one name stands out from the rest: Singapore Airlines, for the luxury, comfort, and hospitality they provide.
Marketing Copy In Minutes: Here’s How You Can Sell Anything To Anyone
Creating marketing copy. It’s something that sounds easy, but isn’t — especially if you’re looking to really make an impact.
From Short-Term Quick Fixes to Sustainable Solutions: How Dieting Has Transformed Over Time
Healthy diets have been around for as long as we can remember, but the way we diet has undergone a profound change in recent years.
Analog Adventures vs. Digital Detours: How Different Generations Escape the Daily Grind
To explore how individuals across different age groups express their need for escape, we tap into the crowd-sourcing power of Sphere’s Culture Lens app.
The Evolution of Anti-Aging Ads: What the TikTok Aging Filter Means for the Industry
The quest for timelessness transcends generations, with individuals of all ages seeking remedies for youthful, radiant skin.
Track or Wreck? Generative AI Conceptualizes Albums For Every Music Style
Quilt Create generates song and album titles of imaginary bands based on common consumer personalities.
Predictive AI Watches Decades of Viral Music Videos to Discover Trends Through Time
Like teenage blog poetry you forgot to delete and too-skinny jeans from your indie sleaze era, music videos are the ultimate time capsules.
Imagined Impact: Generative AI Redesigns Urban life
Urbanization has become the standard way of life, transforming our societies in countless ways.
Mylk Magic: How Plant-based Milks are Redefining Dairy Design
Got milk? That’s a complicated question these days, thanks to the popularity of plant-based alternatives to cow’s milk, collectively known as “mylk”.
Getting to Know Gen Alpha
What comes after Gen Z? The highly anticipated Generation Alpha, who are shaping up to be pretty transformative successors.
7 Things to Know About Artificial Intelligence 🧠🤖
Everyone’s talking about artificial intelligence lately and for good reason.
Daters Gotta Date: The Billion Dollar Business of Dating Apps
As big tech continues to permeate our daily lives, the most common answer to “So how did you guys meet?” has increasingly become “Oh, on an app”.
A Brand Love Affair
If you think about it, making a dating profile is a lot like brand marketing … yourself.
Streaming Up Sales: The Rise of Live Shopping
In an age of personalized marketing, livestream shopping is a warm, welcoming cure to the detachment of traditional e-commerce.
A Slogan For Every Season: The Business Of Hyper-personalization
In a world rife with big data, consumers are no longer simplistically defined by monolithic segments.
The New Party Drink of Sobriety
There’s been a subtle but steady shift in drinking habits that’s making hangovers go out of style.
Hangxiety Relief
It's Sunday morning. You wake up parched and overwhelmingly nauseous. Your head is pounding and the daylight is eye-searing. If you've ever had too many drinks...
How to Make the Earth Your Only Shareholder
In 2017, Forbes magazine declared Patagonia’s founder a billionaire and it really, really pissed him off.
An Occupational Guide to Internet Fame
Move over astronauts, “influencer” is now one of the top dream jobs for the next generation.
An Oral Biohack for Climate Adaptation
In a bid to stay hopeful, we turn to some AI-powered ideation on our dream biohack for living in these climes.
Is Brown The Sound of Your Brain on Vacation?
Lately, another sonic hue has joined the club — brown noise.
Speed Write Your Way to Superhost Status
The remote work economy has created great opportunities for homeowners but Airbnb hosting isn’t an easy game.
Terminally Chic: AI Picks Your Next Flight Outfit
Consumer air travel has taken off again, returning to a degree of pre-pandemic fervor as people seek adventure and respite.
The AI Guide to Looking Like a K-Pop Idol
K-pop has evolved incredibly from a music genre to a major driver of global culture, going above and beyond Asian fanbases to conquer the world.
A Neural Music Composer That’s Bringing Happiness Back
We imagined an AI-powered music therapy that could be personalized and accessible to all.
Retweet This Revolution ✊
A term originally used with derision, clicktivism or social media activism has now become an inextricable part of how we signal and support causes we care about today.
Cultural Impact of CNY 2024 Ads in Singapore
As the festive spirit of the new year is in the air, Singaporean brands engage in a yearly ritual of their own: crafting advertisements that don’t just sell buttell stories.
Pick a category to discover
Sphere Insights
Culture
Brands
Suggested topics
fragrance
consumer insights
movies
digital marketing strategy
bumble
menstrual health
africanyouth
family planning
aiforgood
genderequality
tag
Exploring Financial Behaviors of Gen Z and Millennials: A Comparative Look through Social Meaning
The ways in which Gen Z and Millennials approach finance reflect the unique challenges and opportunities of their respective generations.
tag
Under the Hood: Social Meaning
Social Meaning is an all-in-one analytics platform designed to help businesses make sense of the vast amounts of data generated by online consumer behavior.
tag
The Art of Packaging: Bridging Cultural Heritage and Modernity for Global Beauty Success
We've all heard of K-beauty, but what about C-beauty? The rise of #CBeauty and #Hanfu has been phenomenal on social media, garnering over 2.5 billion views.
tag
The future of content optimization: Speed up and scale ad testing with AI
Advertising cringe fests and controversies come and go quickly in this age of media ephemerality. But the ubiquity and speed of social media means that negative backlash hits brands harder than before.
tag
The Evolution of Anti-Aging Ads: What the TikTok Aging Filter Means for the Industry
If you’ve tried out the viral aged filter on TikTok (and absolutely hated the results), you’re not alone. With over 13 million videos under the filter, reactions range from shock to despair, and many are beginning to wonder what they can do to mitigate the effects of aging
tag
Elevate Your Creative Strategy: Unlocking Insights with Concept Evaluation
Today's market is flooded with products, making it increasingly difficult for brands to capture attention, let alone truly resonate with their intended audiences. Standing out requires not just creativity, but also a precise understanding of what engages and resonates with consumers.
tag
The Art of Branding in the Luxury Watch Market
As the market for luxury watches continues to evolve, so do the interests and preferences of collectors and enthusiasts. Using our AI-driven tools, we now have deeper insights into what drives this fascination.
tag
Indulgent Moments
We wanted to understand the landscape of "extreme indulgence" across key markets and identify opportunities for the F&B businesses in this space.
tag
The ‘TikTok Olympics’: Lessons for Brand Marketing from Athletes' Content
Dubbed the ‘TikTok Olympics,’ the Paris Olympics mark the first true Olympic Games since the lifting of COVID-19 regulations and the meteoric rise of TikTok as a cultural force.
tag
The Economic Education of Gen Z: Using AI to Uncover the Trends, Tools, and Challenges
Financial literacy is becoming a big deal, especially for Gen Z. Growing up in the age of unlimited digital access means they're often exposed to financial decisions earlier than previous generations.
tag
Streaming Sense: Decoding the VOD Evolution with Social Meaning
When video on-demand (VOD) streaming services first hit the market, they promised a utopia of endless entertainment which revolutionized the way we consume content.
tag
Here’s how you can keep intelligence and empathy in your research work in the age of AI
Here’s how you can keep intelligence and empathy in your research work in the age of AI.
tag
Simplicity, Nostalgia and Mindfulness Dominate Summer 2024 Trends
In recent years, propelled by social media and pop culture, we've seen the rise of various summer themes: Hot Girl Summer, Rot Girl Summer, Healing Girl Summer. Each year brings its very own mood, so what’s in store this year for the girlies in Summer 2024?
tag
How Modern Advertising Reflects Evolving Beauty Ideals
History has significantly influenced what various cultures consider beautiful. Major economic and political events, along with shifts in the cultural zeitgeist, have all played a crucial part in shaping ideal beauty standards.
tag
Unwrapping Sweet Insights for National Candy Month
The rise in candy from around the world reflects people's growing adventurous palates and the role of social media in introducing new foods globally.
tag
Codes of Masculinity
As societal norms around masculinity evolve, understanding the complex identities of male consumers is crucial for developing marketing strategies that resonate and engage.
tag
How Gen Zs and Millennials are Bringing Back Dinner Parties
Eater dubbed 2024 the Year of the Dinner Party back in January, and their prediction seems to be holding true, judging by search interest and the explosion of food-focused gatherings documented on TikTok and other social media platforms.
tag
Scent and Sensibility: Unraveling Gen Z's Fragrance Preferences
Everyone knows that finding a fragrance isn’t just about whether it smells good; the motivations usually run deeper than that.
tag
Lights, Camera, AI! Tracing the Evolution of Movies from the 1980s to the 2020s
From superheroes to star-crossed lovers, movies capture a moment in time, reflecting the values, sentiments, and mood of a generation.
tag
Navigating EV discourse across markets
Looking at discourse on electric vehicles across five countries as an example, we address the challenge of analyzing consumer conversations from different markets.
tag
Cultural Impact of Super Bowl 2024 Ads 🏈
While the big game was being played, a parallel competition was taking place during the commercial breaks. Following the success of our ad analysis last year, we've reviewed this year's commercials to provide a comprehensive analysis.
tag
Does Coldplay's Sustainable Tour Resonate with Fans, and Why Should You Care?
Coldplay not only demonstrates a dedication to sustainability but also ingeniously integrates it into their marketing strategy, and immersing their fans in it.
tag
Sneak Preview of Our Super Bowl Ad Analysis 🏈
Usher's halftime show performance, NFL fans around the world, and searches for chicken wings soar.
tag
The Audiobook Boom: How Modern Readers Are Embracing Storytelling in Sound
Using Sphere, we wanted to find out what actually makes a good audiobook, where people are listening to them, and any insights we could find from audiobook reviews and bestselling lists.
tag
From Nostalgia to Confidence: A Deep Dive into Gen Z Shopping Behavior and Retail Influence
This digital generation has an unmistakable impact on the fashion industry, and much of it is owed to their dominant presence on social media.
tag
6 Things to Know About Slime
It’s almost impossible to be scrolling through social media without seeing slime. Whether it’s a slime storytime or a slime ASMR video...
tag
An AI Analysis of the Spring 2024 Fashion Week Shows
Fashion weeks remain an essential part of the industry, bringing together the most influential people from all aspects of the business to different cities...
tag
A Breath of Fresh Travel: Slowing Down The Journey
Travel, an industry built on the promise of uncovering adventures and stories, provides an intriguing case study. One of the noteworthy 2023 travel trends is "slow travel," a movement that encourages travelers to embrace a more leisurely pace.
tag
Gen Z and Millennials Are Obsessed with Water: Here's What They're Drinking
Today, good hydration habits are believed to be the key to health and beauty, so people are drinking water more now than ever before.
tag
5 Things We Loved About Our Event: AI-volution of Culture
It was a day of thoughtful discussions about culture and AI led by experts across different industries. We also proudly introduced our latest innovation...
tag
Sugar, Spice and Everything NewJeans
Decked in nostalgic Y2K fashion and youthful vibrancy, NewJeans has quickly become the fresh-faced KPOP group to take over the world by storm.
tag
The Taylor Swift Eras Tour Phenomenon
Whether a Taylor fan or not, the concert is a monocultural event and one that virtually everyone knows about.
tag
Analog Adventures vs. Digital Detours: How Different Generations Escape the Daily Grind
To explore how individuals across different age groups express their need for escape, we tap into the crowd-sourcing power of Sphere’s Culture Lens app.
tag
Do TikTok’s Trending Products Live Up to the Hype?
If you’re on TikTok, we’ve all been tempted to buy things we’ve seen on it, but how do we know if it actually works?
tag
Beyond the Buzzer: 5 Things to Know About the NBA 🏀
As we approach the thick of the NBA Finals, we cap off an unforgettable season with a dose of basketball trivia that you might like to know.
tag
AI Music: The Future of Music or a Threat to Musicians?
The emergence of AI music generators and the viral success of songs like “heart on my sleeve” showcases the future of AI music and its impact on the music industry.
tag
Predictive AI Watches Decades of Viral Music Videos to Discover Trends Through Time
Like teenage blog poetry you forgot to delete and too-skinny jeans from your indie sleaze era, music videos are the ultimate time capsules.
tag
Valentine’s Day: A Global Tour of Love
Using Sphere, we studied a total of 1.91 million unique searches and 800 TikTok posts across 10 countries to analyze how Valentine’s Day traditions are changing globally and its implication on the future of V-Day branding opportunities.
tag
5 Things to Know About Jewelry 💎
There is a slew of jewelry options online, but we found that Shane Co., Zales, Tiffany & Co, Etsy , and Mejuri are the most popular e-commerce sites based on Sphere’s search analysis.
tag
The Capricorn Season — Staying Rooted (Dec 22nd to Jan 19th)
As the sun continues its journey through the sky, it passes through the Capricorn Season between December 22nd and January 19th, when Venus goes retrograde.
tag
VR Connections: The World of (Social) VR
Today, we analyze VR's lively — and sometimes lonely — world to understand better these emotions and how human desire for connection is unfolding in virtual spaces.
tag
Lights, Camera, Travel: An AI Guide to Set-Jetting
Movie-inspired tourism can be extremely positive for local economies, so tourism boards should try to highlight these locations in their marketing and curate special experiences for visitors.
tag
6 Things to Know About Pets 🐶🐱
Welcome to the most adorable side of TikTok. There are now dozens of videos on the platform of pets doing different challenges. Here are just a few of our favorites.
tag
An Ode to Nothingness: Using AI to Analyze the Shift to Self-Care and Mindfulness
To survive during these fast-paced, troubling times, people are beginning to slow down their lives and take time out of their days to rest and recharge.
tag
A tale of (sportswear) heroes
In the branding world, it’s well-known that Nike and Adidas, two leading sportswear brands, exude the Hero archetype in their positioning. However, are their ads up-to-date for the modern digital world’s definition of a Hero?
tag
Decoding the Visuals of Taylor Swift’s Album Eras
Using Sphere’s Image Analysis tools, we break down each of her “eras” using her music videos and the brand-building lessons we can borrow from her playbook.
tag
Getting to Know Gen Alpha
What comes after Gen Z? The highly anticipated Generation Alpha, who are shaping up to be pretty transformative successors.
tag
Twitter’s ‘Wild Thoughts’ on Rihanna’s Super Bowl Halftime Performance
Rihanna’s halftime show at the Superbowl divided viewers, but it certainly revealed a few truths about both her and society today.
tag
How TikTok Supports People Battling With Infertility
Discussing fertility issues are still considered taboo today, but a group of people, mainly women, on TikTok have decided to take charge of the conversation and opened up about their struggles on the platform.
tag
Hangxiety Relief
It's Sunday morning. You wake up parched and overwhelmingly nauseous. Your head is pounding and the daylight is eye-searing. If you've ever had too many drinks...
tag
This World AIDS Day, We Study the Online Discourse on HIV/AIDS
This World AIDS Day, we used our AI tool, Sphere, to study the online discourse on HIV/AIDS.
tag
Pink October: An AI Analysis of Breast Cancer Conversations Online
This week, we deep-dive into search queries and social media conversations related to breast cancer with the help of our AI tool, Sphere.
tag
An Occupational Guide to Internet Fame
Move over astronauts, “influencer” is now one of the top dream jobs for the next generation.
tag
Is Brown The Sound of Your Brain on Vacation?
Lately, another sonic hue has joined the club — brown noise.
tag
The AI Guide to Looking Like a K-Pop Idol
K-pop has evolved incredibly from a music genre to a major driver of global culture, going above and beyond Asian fanbases to conquer the world.
tag
The Leo Season — The Season of Expressing Yourself (July 20th to August 19th)
Cancer season’s introspection is out and Leo season’s roar of energy is in: The lion zodiac symbol is a time period making us magnanimous, loyal, protective, and filled with fiery drama.
tag
Cancer Season — The Quest for Inner Joy (June 20th to July 19th)
The sun reaches its highest path in the sky at the beginning of this season on June 20th, marking the start of the summer solstice.
tag
Gemini Season — Breaking the Shackles (May 20th to June 19th)
In the next installment of our Astrological Seasonal Trends series, we move into the season of Gemini, starting May 20th to June 19th.
tag
Taurus Season — Time for a Breather (April 20th to May 19th)
Following the Aries season, as the sun shifts into the second sign, comes the Taurus season. A time that offers us the chance to chill, steady ourselves, and to find comfort.
tag
Cultural Impact of CNY 2024 Ads in Singapore
As the festive spirit of the new year is in the air, Singaporean brands engage in a yearly ritual of their own: crafting advertisements that don’t just sell buttell stories.
Pick a category to discover
Culture
Brands
Virals
Suggested topics
fragrance
consumer insights
movies
digital marketing strategy
bumble
menstrual health
africanyouth
family planning
aiforgood
genderequality
tag
Under the Hood: Social Meaning
Social Meaning is an all-in-one analytics platform designed to help businesses make sense of the vast amounts of data generated by online consumer behavior.
tag
The Art of Packaging: Bridging Cultural Heritage and Modernity for Global Beauty Success
We've all heard of K-beauty, but what about C-beauty? The rise of #CBeauty and #Hanfu has been phenomenal on social media, garnering over 2.5 billion views.
tag
The future of content optimization: Speed up and scale ad testing with AI
Advertising cringe fests and controversies come and go quickly in this age of media ephemerality. But the ubiquity and speed of social media means that negative backlash hits brands harder than before.
tag
Elevate Your Creative Strategy: Unlocking Insights with Concept Evaluation
Today's market is flooded with products, making it increasingly difficult for brands to capture attention, let alone truly resonate with their intended audiences. Standing out requires not just creativity, but also a precise understanding of what engages and resonates with consumers.
tag
The Art of Branding in the Luxury Watch Market
As the market for luxury watches continues to evolve, so do the interests and preferences of collectors and enthusiasts. Using our AI-driven tools, we now have deeper insights into what drives this fascination.
tag
The ‘TikTok Olympics’: Lessons for Brand Marketing from Athletes' Content
Dubbed the ‘TikTok Olympics,’ the Paris Olympics mark the first true Olympic Games since the lifting of COVID-19 regulations and the meteoric rise of TikTok as a cultural force.
tag
How Modern Advertising Reflects Evolving Beauty Ideals
History has significantly influenced what various cultures consider beautiful. Major economic and political events, along with shifts in the cultural zeitgeist, have all played a crucial part in shaping ideal beauty standards.
tag
Navigating EV discourse across markets
Looking at discourse on electric vehicles across five countries as an example, we address the challenge of analyzing consumer conversations from different markets.
tag
Cultural Impact of Super Bowl 2024 Ads 🏈
While the big game was being played, a parallel competition was taking place during the commercial breaks. Following the success of our ad analysis last year, we've reviewed this year's commercials to provide a comprehensive analysis.
tag
From 'Meh' to Memorable: Leveraging AI Insights for Consumer Connection
Feeling uninspired lately? This feeling of ‘meh-ness’ is a universal human experience in instances where everything feels dull and unexciting — whether it’s a #mondayblues kind of morning or an evening plagued by an existential crisis.
tag
Revving Up Advertising: The Power of Creativity and Unconventionality in the Automotive Industry
When it comes to marketing automobiles, conversations often revolve around horsepower, specifications, and the like. However, the average consumer seeks more than just mechanical details.
tag
Single and thriving: Life lessons from the solo economy
The surge in solo-friendly events and fitness classes also signals a shift towards enjoying one’s own company. Singles are not just exploring the world independently, they’re ready to spend on themselves.
tag
The Audiobook Boom: How Modern Readers Are Embracing Storytelling in Sound
Using Sphere, we wanted to find out what actually makes a good audiobook, where people are listening to them, and any insights we could find from audiobook reviews and bestselling lists.
tag
An AI Analysis of the Spring 2024 Fashion Week Shows
Fashion weeks remain an essential part of the industry, bringing together the most influential people from all aspects of the business to different cities...
tag
Gen Z and Millennials Are Obsessed with Water: Here's What They're Drinking
Today, good hydration habits are believed to be the key to health and beauty, so people are drinking water more now than ever before.
tag
The Power of Brand Narrative: Using AI to Craft Stories that Resonate
Creating a brand narrative that’s authentic, engaging and compelling enough for consumers to connect with. Isn’t that the dream? It’s crucial to...
tag
Using Generative AI as your compass for brand positioning
In a world saturated with endless chatter and fleeting trends, businesses grapple with a daunting question: How can they rise above the noise ...
tag
Thriving in the Era of Sustainable Fashion: Product Concept Using Generative AI
Now that the era of global boiling (no longer global warming) is upon us, companies are experiencing a massive change in consumer behavior
tag
Lessons From A Good Ad: Turning Flaws to Fortune
With the help of Sphere’s Ad Benchmarking app, we use predictive AI to delve into the supermarket chain’s remarkable success...
tag
Charting Success: Decoding Ads from The Best Airline In The World
In the world of aviation, one name stands out from the rest: Singapore Airlines, for the luxury, comfort, and hospitality they provide.
tag
Marketing Copy In Minutes: Here’s How You Can Sell Anything To Anyone
Creating marketing copy. It’s something that sounds easy, but isn’t — especially if you’re looking to really make an impact.
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From Short-Term Quick Fixes to Sustainable Solutions: How Dieting Has Transformed Over Time
Healthy diets have been around for as long as we can remember, but the way we diet has undergone a profound change in recent years.
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Mylk Magic: How Plant-based Milks are Redefining Dairy Design
Got milk? That’s a complicated question these days, thanks to the popularity of plant-based alternatives to cow’s milk, collectively known as “mylk”.
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An AI Read On Barnes & Noble’s Latest Chapter
Barnes & Noble has had a storied, somewhat tumultuous history, but a revival of book reading, new management, and an unexpected opportunity to take stock of their business has allowed the chain to stage a comeback.
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Daters Gotta Date: The Billion Dollar Business of Dating Apps
As big tech continues to permeate our daily lives, the most common answer to “So how did you guys meet?” has increasingly become “Oh, on an app”.
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A Brand Love Affair
If you think about it, making a dating profile is a lot like brand marketing … yourself.
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5 Things You Need to Know About Retail Brands, Part 2
We hope you enjoyed our previous list of tidbits about retail brands. Here’s part two to round up our retail insights to ten.
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Why In-N-Out Burger is So Loved
Using Sphere’s Customer Experience app, we decided to break down how people enjoy this iconic West Coast eatery with AI-generated data from Twitter.
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5 Things You Need to Know About Retail Brands
A couple of weeks ago, we attended the NRF Retail’s Big Show and met some of the world’s biggest retailers and other brands doing pretty cool things. Here’s a snippet from our Sphere pulls.
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A Slogan For Every Season: The Business Of Hyper-personalization
In a world rife with big data, consumers are no longer simplistically defined by monolithic segments.
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The New Party Drink of Sobriety
There’s been a subtle but steady shift in drinking habits that’s making hangovers go out of style.
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How to Make the Earth Your Only Shareholder
In 2017, Forbes magazine declared Patagonia’s founder a billionaire and it really, really pissed him off.
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Cultural Impact of CNY 2024 Ads in Singapore
As the festive spirit of the new year is in the air, Singaporean brands engage in a yearly ritual of their own: crafting advertisements that don’t just sell buttell stories.
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The Evolution of Anti-Aging Ads: What the TikTok Aging Filter Means for the Industry
If you’ve tried out the viral aged filter on TikTok (and absolutely hated the results), you’re not alone. With over 13 million videos under the filter, reactions range from shock to despair, and many are beginning to wonder what they can do to mitigate the effects of aging
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The ‘TikTok Olympics’: Lessons for Brand Marketing from Athletes' Content
Dubbed the ‘TikTok Olympics,’ the Paris Olympics mark the first true Olympic Games since the lifting of COVID-19 regulations and the meteoric rise of TikTok as a cultural force.
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How Gen Zs and Millennials are Bringing Back Dinner Parties
Eater dubbed 2024 the Year of the Dinner Party back in January, and their prediction seems to be holding true, judging by search interest and the explosion of food-focused gatherings documented on TikTok and other social media platforms.
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Tacos, TikTok, Text Models: A Modern Recipe for Small Business Revival
#foodtok, #cleantok, #studytok, #calmtok, #booktok, #moneytok – is there anything TikTok can't turn viral? The answer is a resounding 'Nope.'
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6 Things to Know About Slime
It’s almost impossible to be scrolling through social media without seeing slime. Whether it’s a slime storytime or a slime ASMR video...
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Dancing with Tube Girl: How Brands Are Riding the Wave of Empowerment
Sabrina Bahsoon, also known as Tube Girl, took the internet by storm through her TikTok videos of her dancing like no one’s watching on...
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Do TikTok’s Trending Products Live Up to the Hype?
If you’re on TikTok, we’ve all been tempted to buy things we’ve seen on it, but how do we know if it actually works?
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Lights, Camera, Travel: An AI Guide to Set-Jetting
Movie-inspired tourism can be extremely positive for local economies, so tourism boards should try to highlight these locations in their marketing and curate special experiences for visitors.
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Trends in this Year’s Best Sellers: #BookTok, Romance, and Colleen Hoover
Publishing and readership is changing rapidly due to new market forces such as the rise of self-publishing and the growing relevance of #BookTok.
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Is Brown The Sound of Your Brain on Vacation?
Lately, another sonic hue has joined the club — brown noise.
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digital marketing strategy
bumble
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aiforgood
genderequality
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Using Big Data to Reach Survivors of Violence
The digital has become an intrinsic part of our lives — influencing and tying to every aspect. Many times, it is the first stop for vulnerable populations (e.g. survivors of domestic violence) to seek support services.
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Using AI to Break the Silence on Mental Health
Social media is a game changer in breaking social barriers. Its communal and visual platforms have helped people voice their concerns, relate to others, and seek trusted resources.
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Celebrating American Diabetes Month with Sphere
In honor of World Diabetes Day and American Diabetes Month this November, we at Quilt decided to highlight internet trends in the diabetic community using our AI platform, Sphere.
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Digital Learning in Thailand: A Case Study
Quilt.AI partnered with Quicksand to understand the online world of youths (13- 19-year-olds) — across Thailand, Indonesia, the Philippines, Malaysia and Vietnam — and outline the best ways to reach them online.
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How Disabled Creators Spread Awareness on TikTok
While strides have been made through screen-readers and closed captioning, there are still a number of barriers to access on platforms that are highly visual and auditory.
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How to Make the Earth Your Only Shareholder
In 2017, Forbes magazine declared Patagonia’s founder a billionaire and it really, really pissed him off.
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Retweet This Revolution ✊
A term originally used with derision, clicktivism or social media activism has now become an inextricable part of how we signal and support causes we care about today.
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digital marketing strategy
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Exploring Financial Behaviors of Gen Z and Millennials: A Comparative Look through Social Meaning
The ways in which Gen Z and Millennials approach finance reflect the unique challenges and opportunities of their respective generations.
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Under the Hood: Social Meaning
Social Meaning is an all-in-one analytics platform designed to help businesses make sense of the vast amounts of data generated by online consumer behavior.
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Under the Hood of Marketing Copy: System Prompts
Harnessing AI to generate cutting-edge marketing copy with Sphere’s Marketing Copy.
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Under the Hood of Marketing Copy: Mitigating AI Bias
Sphere’s guide to culturally inclusive, bias-minimized marketing
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Under the Hood of Culture Lens: Subcultures and Aesthetics
In the first installment of “Under the Hood,” we explored how Culture Lens uses embeddings to pinpoint the top 100 images that most accurately represent user-searched experiences.
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Under the Hood of Culture Lens: Embeddings
In today’s fast-paced digital landscape, understanding and staying ahead of emerging trends and consumer behaviors is crucial for businesses. At Quilt.AI, we’re harnessing the power of artificial intelligence to do just that.
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Under the Hood of Ad Benchmarking: Building the Database
In the rapidly evolving world of advertising, it is vital to measure the success of your advertisements against your intent, your brand, and various industry standards....
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Under the Hood of Ad Benchmarking: Creativity
In the first installment of “Under the Hood,” we talked about the development of the industry database, comprising more than 13,000 high-performing industry ads...
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The future of content optimization: Speed up and scale ad testing with AI
Sphere’s Ad Evaluation app harnesses the power of the internet and crowdsources mass opinions for an objective picture of how creative content will be received.
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7 Things to Know About Artificial Intelligence 🧠🤖
Everyone’s talking about artificial intelligence lately and for good reason.
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Zero-Shot Learning: Dataless Classification
As names go, “zero-shot” is unintuitive even by machine learning standards.
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Mining for Meaning, Part 2: Database Indexing
In the previous post, we discussed how to translate a variety of questions on semantic similarity into a single, tractable mathematical problem: which vector is closest to a query vector?
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The Who: Filtering Personal Data
How do we make sure that the information we gather is anonymized and does not infringe on the privacy of the individual?
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Mining for Meaning, Part 1: Embeddings and Semantic Similarity
Modern search engines do not merely look for keyword matches — they apply similarity search to ensure that you get relevant results.
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Where in the World: Location-Based Search
When gathering data from online platforms, we often want to “filter by location” — that is, restrict our search to a city, region or country. In this article, we discuss the problem of location filtering for online data.
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Streaming Up Sales: The Rise of Live Shopping
In an age of personalized marketing, livestream shopping is a warm, welcoming cure to the detachment of traditional e-commerce.
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Speed up the product development process with intelligent automation
Take your product from concept to market in half the time with AI idea generation.
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