October 31, 2023
Tacos, TikTok, Text Models: A Modern Recipe for Small Business Revival

#foodtok, #cleantok, #studytok, #calmtok, #booktok, #moneytok – is there anything TikTok can't turn viral? The answer is a resounding 'Nope.' And recently, it has also added 'saving small businesses' to its repertoire. Beyond being an endless source of entertainment, TikTok has evolved into an unexpected force for good.

Its format of micro videos are the perfect canvas for sharing life stories in a digestible way. This fast and easy storytelling has been instrumental in reviving local businesses, giving them an accessible place to share their authentic journeys with an audience they may never have reached through traditional channels.

Their recounts of empty tables and financial hardship have captured thousands of eyes and hearts on TikTok, helping to draw in customers and revive these establishments. Beyond appealing to our appetites, their stories resonate with our innate desire for community support and championing the underdogs.

@jennif3rle Replying to @matthwlewis the amount of love & responses from the TikTok community has been insane! also, thank you for the customers who have been coming for years too! the comment sections has brought my parents and i to tears🫶 we are so grateful for all the support, and for everyone who is coming out! we hope you can continue to spread the word for our small family business. my parents are the hardest workers i know, and i just want happiness & good health for them. please remember to be patient, as they are the only ones working! again, we are so thankful for everyone & hope you can help repost & follow us on ig: @leesnoodlehouse! #vietnamesefood #bayarea #santarosa #sonomacounty #pho #restaurant #fyp ♬ Hurt - ♡

TikTok has proven to be a lifeline for these family-run businesses, from taco stands to pho restaurants to banana chip producers. When the younger generation took to the platform to share about their parents falling on hard times, the community watched, liked, and showed up in a big way.

In the spirit of marrying innovation with tradition, we used generative AI to breathe new life into small businesses around the world. With the help of Sphere’s Marketing Copy app, we crafted compelling social media content for our favorite comfort food vendors, reinventing the Vietnamese snack stall, the Turkish food cart, and the Mexican street stand. 

By harnessing the adaptability of AI storytelling, we’ve whipped up these marketing narratives to capture both taste buds and imaginations.

Bánh xèo in Hanoi

Simit in Istanbul

Tamales in Mexico City

Visuals illustrated are to bring concepts to life only.
Visuals illustrated are to bring concepts to life only.
Visuals illustrated are to bring concepts to life only.
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