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Beauty beyond the binary: How male makeup influencers are making content that connects

LUME analyzes male beauty influencers and how their content slays

What Makes a Super Bowl Ad Go Viral? The TikTok-Tested Playbook

Super Bowl ads captivate brands, agencies, and consumers as February 9th approaches. While audiences revisit classics like Snicker's "You're Not You When You're Hungry" and Budweiser's "Puppy Love," brands search for the formula to create the next cultural phenomenon.

Cultural Impact of Super Bowl 2024 Ads 🏈

While the big game was being played, a parallel competition was taking place during the commercial breaks. Following the success of our ad analysis last year, we've reviewed this year's commercials to provide a comprehensive analysis.

From 'Meh' to Memorable: Leveraging AI Insights for Consumer Connection

Feeling uninspired lately? This feeling of ‘meh-ness’ is a universal human experience in instances where everything feels dull and unexciting — whether it’s a #mondayblues kind of morning or an evening plagued by an existential crisis.

Speed up the product development process with intelligent automation

Take your product from concept to market in half the time with AI idea generation.

Single and thriving: Life lessons from the solo economy

The surge in solo-friendly events and fitness classes also signals a shift towards enjoying one’s own company. Singles are not just exploring the world independently, they’re ready to spend on themselves.

The Evolution of Anti-Aging Ads: What the TikTok Aging Filter Means for the Industry

The quest for timelessness transcends generations, with individuals of all ages seeking remedies for youthful, radiant skin.

Tacos, TikTok, Text Models: A Modern Recipe for Small Business Revival

#foodtok, #cleantok, #studytok, #calmtok, #booktok, #moneytok – is there anything TikTok can't turn viral? The answer is a resounding 'Nope.'

Marketing Copy In Minutes: Here’s How You Can Sell Anything To Anyone

Creating marketing copy. It’s something that sounds easy, but isn’t — especially if you’re looking to really make an impact.

Charting Success: Decoding Ads from The Best Airline In The World

In the world of aviation, one name stands out from the rest: Singapore Airlines, for the luxury, comfort, and hospitality they provide.

Lessons From A Good Ad: Turning Flaws to Fortune

With the help of Sphere’s Ad Benchmarking app, we use predictive AI to delve into the supermarket chain’s remarkable success...

5 Things We Loved About Our Event: AI-volution of Culture

It was a day of thoughtful discussions about culture and AI led by experts across different industries. We also proudly introduced our latest innovation...

Retweet This Revolution ✊

A term originally used with derision, clicktivism or social media activism has now become an inextricable part of how we signal and support causes we care about today.

A Brand Love Affair

If you think about it, making a dating profile is a lot like brand marketing … yourself.

A Slogan For Every Season: The Business Of Hyper-personalization

In a world rife with big data, consumers are no longer simplistically defined by monolithic segments.

How to Make the Earth Your Only Shareholder

In 2017, Forbes magazine declared Patagonia’s founder a billionaire and it really, really pissed him off.

Using Generative AI as your compass for brand positioning

In a world saturated with endless chatter and fleeting trends, businesses grapple with a daunting question: How can they rise above the noise ...

Dancing with Tube Girl: How Brands Are Riding the Wave of Empowerment

Articles related to:

marketing

Explore more tags

Beauty beyond the binary: How male makeup influencers are making content that connects

LUME analyzes male beauty influencers and how their content slays

What Makes a Super Bowl Ad Go Viral? The TikTok-Tested Playbook

Super Bowl ads captivate brands, agencies, and consumers as February 9th approaches. While audiences revisit classics like Snicker's "You're Not You When You're Hungry" and Budweiser's "Puppy Love," brands search for the formula to create the next cultural phenomenon.

Cultural Impact of Super Bowl 2024 Ads 🏈

While the big game was being played, a parallel competition was taking place during the commercial breaks. Following the success of our ad analysis last year, we've reviewed this year's commercials to provide a comprehensive analysis.

From 'Meh' to Memorable: Leveraging AI Insights for Consumer Connection

Feeling uninspired lately? This feeling of ‘meh-ness’ is a universal human experience in instances where everything feels dull and unexciting — whether it’s a #mondayblues kind of morning or an evening plagued by an existential crisis.

Speed up the product development process with intelligent automation

Take your product from concept to market in half the time with AI idea generation.

Single and thriving: Life lessons from the solo economy

The surge in solo-friendly events and fitness classes also signals a shift towards enjoying one’s own company. Singles are not just exploring the world independently, they’re ready to spend on themselves.

The Evolution of Anti-Aging Ads: What the TikTok Aging Filter Means for the Industry

The quest for timelessness transcends generations, with individuals of all ages seeking remedies for youthful, radiant skin.

Tacos, TikTok, Text Models: A Modern Recipe for Small Business Revival

#foodtok, #cleantok, #studytok, #calmtok, #booktok, #moneytok – is there anything TikTok can't turn viral? The answer is a resounding 'Nope.'

Marketing Copy In Minutes: Here’s How You Can Sell Anything To Anyone

Creating marketing copy. It’s something that sounds easy, but isn’t — especially if you’re looking to really make an impact.

Charting Success: Decoding Ads from The Best Airline In The World

In the world of aviation, one name stands out from the rest: Singapore Airlines, for the luxury, comfort, and hospitality they provide.

Lessons From A Good Ad: Turning Flaws to Fortune

With the help of Sphere’s Ad Benchmarking app, we use predictive AI to delve into the supermarket chain’s remarkable success...

5 Things We Loved About Our Event: AI-volution of Culture

It was a day of thoughtful discussions about culture and AI led by experts across different industries. We also proudly introduced our latest innovation...

Retweet This Revolution ✊

A term originally used with derision, clicktivism or social media activism has now become an inextricable part of how we signal and support causes we care about today.

A Brand Love Affair

If you think about it, making a dating profile is a lot like brand marketing … yourself.

A Slogan For Every Season: The Business Of Hyper-personalization

In a world rife with big data, consumers are no longer simplistically defined by monolithic segments.

How to Make the Earth Your Only Shareholder

In 2017, Forbes magazine declared Patagonia’s founder a billionaire and it really, really pissed him off.

Using Generative AI as your compass for brand positioning

In a world saturated with endless chatter and fleeting trends, businesses grapple with a daunting question: How can they rise above the noise ...

Dancing with Tube Girl: How Brands Are Riding the Wave of Empowerment

Sabrina Bahsoon, also known as Tube Girl, took the internet by storm through her TikTok videos of her dancing like no one’s watching on...