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The Future of The Female Consumer: Food & Beverages
The kitchen has evolved from a space of domestic duty to a creative laboratory where women transform everyday nutrition into expressions.
Digging Deep: The Rise of Diverse Root Vegetable Exploration
For decades, root vegetables were the quiet workhorses of the kitchen, rarely celebrated beyond the usual suspects—potatoes, carrots, maybe a parsnip if you were feeling bold.
Lazy cook’s dream or expensive habit? Social Meaning makes sense of the meal kit craze
In a world where convenience reigns supreme, meal kit delivery services have quickly carved out a place in busy households. But what do people really think of these kits?
Indulgent Moments
We wanted to understand the landscape of "extreme indulgence" across key markets and identify opportunities for the F&B businesses in this space.
Unwrapping Sweet Insights for National Candy Month
The rise in candy from around the world reflects people's growing adventurous palates and the role of social media in introducing new foods globally.
How Gen Zs and Millennials are Bringing Back Dinner Parties
Eater dubbed 2024 the Year of the Dinner Party back in January, and their prediction seems to be holding true, judging by search interest and the explosion of food-focused gatherings documented on TikTok and other social media platforms.
Single and thriving: Life lessons from the solo economy
The surge in solo-friendly events and fitness classes also signals a shift towards enjoying one’s own company. Singles are not just exploring the world independently, they’re ready to spend on themselves.
From Short-Term Quick Fixes to Sustainable Solutions: How Dieting Has Transformed Over Time
Healthy diets have been around for as long as we can remember, but the way we diet has undergone a profound change in recent years.
Tacos, TikTok, Text Models: A Modern Recipe for Small Business Revival
#foodtok, #cleantok, #studytok, #calmtok, #booktok, #moneytok – is there anything TikTok can't turn viral? The answer is a resounding 'Nope.'
Lessons From A Good Ad: Turning Flaws to Fortune
With the help of Sphere’s Ad Benchmarking app, we use predictive AI to delve into the supermarket chain’s remarkable success...
Mylk Magic: How Plant-based Milks are Redefining Dairy Design
Got milk? That’s a complicated question these days, thanks to the popularity of plant-based alternatives to cow’s milk, collectively known as “mylk”.
6 Things to Know About Slime
It’s almost impossible to be scrolling through social media without seeing slime. Whether it’s a slime storytime or a slime ASMR video...