Lume’s AI-powered analysis decodes the human response to your ads, providing industry-approved scores to eliminate guesswork and maximize impact. Skyrocket your content engagement and launch with certainty.
Lume provides deep, AI-driven analysis on the critical factors that determine ad success:
Discover how enjoyable and relatable your content is for your target audience to ensure maximum impact.
Measure how clearly your call-to-action drives the desired outcome and aligns with your core campaign goals.
Ensure your content perfectly reflects your intended brand identity to strengthen recall and consistency.
Assess how effectively your soundtrack elevates the emotional impact and engagement of your content.
Determine how well the voiceover delivery reinforces your key message and strategic intent.
Identify specific, data-driven steps to enhance your content’s engagement and memorability.
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Simply link or drop your video or image creative into the Lume platform.
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Specify your campaign goals and target audience.
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Receive instant, comprehensive scores and feedback on key performance dimensions
Lume is the essential co-pilot for anyone who creates, approves, or optimizes content, supporting your vision with objective, actionable strategy.
For Brand Marketers & Campaign Managers
Validate creative concepts before production and prove campaign ROI with objective data. Confidently justify your budget and strategic choices to leadership with industry-approved performance scores
For Content Creators & Influencers
Perfect your content mix by understanding what truly resonates. Test your videos and images to see which hooks are most memorable, which calls-to-action drive engagement, and ensure your authentic voice aligns with your personal brand identity.
For Creative Directors & Agencies
Streamline the feedback and approval process. Move from subjective opinions to data-driven decisions. Elevate your creative pitch with predictive scores on memorability and emotional impact, ensuring every ad that leaves your studio is primed for success.
With Lume, you’ll know your ad’s potential before you spend a dollar on media. Make data-driven creative decisions that drive real business results.
Lume is an AI-powered ad testing platform that provides multimodal analysis (visual, auditory, textual) of marketing content, generating quantitative scores and prescriptive optimization strategies to help improve the content and boost awareness and engagement for the brand.
On the input interface, users can select from a variety of supported data sources, including URL input (YouTube, Instagram, or TikTok links), direct platform search for YouTube videos, or local file uploads. Once the source is selected, users define the campaign intent by specifying the strategic objective, brand identity parameters, and target audience (including geography and generational cohorts). This ensures Lume contextualizes its evaluation against your specific goals for precise, actionable insights.
Lume assesses content across several key metrics:Audience Resonance: Quantifies the enjoyability and relatability of the content to the target audience.Call to Action (CTA) & Strategic Intent: Evaluates the clarity of the CTA and the content's alignment with its intended objectives.Identity Alignment: Measures the coherence between the user-defined brand identity and the AI-detected brand identity.Music Analysis: Analyzes the emotional impact of audio elements and their effect on viewer engagement.Voiceover Analysis: Evaluates the script and delivery for emotional appeal, clarity, and effectiveness in driving the CTA.Lume consolidates these insights into a holistic performance overview with actionable recommendations.
Our AI model generates a second-by-second breakdown of performance scores for each metric, which is used to plot detailed evaluation graphs. The overall score for a metric is the average of these per-second scores across the entire video.For example: In a 5-second video, if relatability scores are [70, 65, 65, 60, 65] (avg: 65) and enjoyability scores are [80, 75, 70, 65, 75] (avg: 73), the Audience Resonance score is the average of these two, resulting in a final score of 69. This granular approach ensures precise, data-driven insights.
Our enterprise support team can assist with scaling your ad testing needs. Please contact our support@quilt.ai to discuss custom solutions for managing large campaign libraries.
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You’ll get a calendar invite by email right after booking.
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