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One of Sweden’s largest private landlords.
What concerns deter people from renting in the client’s key developments? How can these be addressed to drive rentals?
We analyzed 6,000 Twitter, Reddit and Quora posts to identify 4 key renter concerns, each with 2 to 7 sub-categories. The largest concern by far was crime and safety, but the fastest-growing concern was immigration and the changing face of neighborhoods.
We mapped out which of the client’s developments aligned with the different concerns, giving them property- and neighborhood-specific focus areas for marketing communications and community engagement.
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