The landscape
of men’s hair

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla.


A leading global personal care company


What are the different ways that men’s shampoo brands position themselves to consumers? Where is the biggest opportunity for a scent-forward men’s shampoo brand?

Insight & Impact

We analyzed and clustered Reddit posts and reviews on ecommerce sites to identify six key codes in the men’s shampoo market, each with a different core benefit, aesthetic and association with fragrance.

We advised the client on which code made the most sense for the brand they were seeking to launch.