As big tech continues to permeate our daily lives, the most common answer to “So how did you guys meet?” has increasingly become “Oh, on an app”. Over the last decade, the art of dating has shifted from chance encounters and friend referrals to an algorithmic game.
Today, over 300 million people
use dating apps worldwide, with about 20 million paying for premium features. These apps offer a fast, easy way to meet potential partners through the instantaneous dopamine hit of swiping through curated profiles. And with some apps catering to niche lifestyles and preferences, users have the chance to expand their dating pool far beyond their immediate location and social circles.
By quantifying connection, these dating apps have gamified the way we approach and form relationships. Algorithms match users based on shared interests or similarities based on the detailed profiles they fill in, which can include anything from likes and dislikes to questions on irrational fears and recent shower thoughts.