Is it me, or is it hot in here?
Now that the era of global boiling
(no longer global warming) is upon us, companies are experiencing a massive change in consumer behavior—consumers are beginning to be more eco-conscious, preferring to be intentional with their purchases.
If you’re anything like us concerned fashion nerds, this isn’t anything new. Conversations revolving around the environmental aftermath of fashion have been floating around the big wide web—anywhere from fast fashion and the upsetting desert pileups to the damaging plastic pollution from plastic fibers and packaging.
Consumers who have the means are using this information to make a change: by purchasing only sustainable products and/or supporting fashion brands with environmental practices. Despite the tremendous traction this movement has been gaining, many fashion companies have yet to push that gas pedal in their environmental efforts.
But we get it. Drafting and executing a sustainable business strategy is an incredibly daunting task. From marketing campaigns, procurement of resources to even just coming up with a sustainable product—figuring out where to start can be an issue in and of itself.
This is where Sphere’s Product Innovation app can come through in the clutch. We used the app’s Initial Concept as well as Product Development features to generate viable product ideas for Carhatt
in this case study.