Leveraging AI to generate
and evaluate brand concepts

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A leading global beverage company


How can we leverage AI to create new product propositions and concepts for four soft drink brands launching alcoholic ready-to-drink variants in the European market?

Insight & Impact

After a thorough analysis of the research reports provided by our client, we distilled the information into blocks of digestible, bite-sized information to feed as inputs into our AI model.

The outcome? 27 new and distinct product concepts complete with product names and taglines, product idea and descriptions, functional and emotional benefits, ingredients etc. as well as packaging design for inspiration.

Ultimately these concepts were put into a workshop organized by the client including all stakeholder, and mixologists, to filter down to a final few concepts to take forward into product development.

- Shake up your world with
a fresh new perspective

The world is a crazy place, that's constantly on edge, and sometimes it can feel like we're all just spinning our wheels. As life gets crazier and more serious each day, people are thirsty for something positive and uplifting.

Sprite comes in with a lemon-flavored solution – it's a refreshing change in perspective, bubbling with positivity. Sprite isn't just a drink, it's a lifestyle choice for those who are thirsty for change - to take charge and rebel against a world that is becoming too serious and mundane. Every sip of this deliciously cool lemon flavor is a reminder to take life less seriously and have more fun.

So quench that thirst to shake things up and refresh your world with Sprite.