Responsible fatherhood
in India


Prominent philanthropy


Encourage fathers to participate in their children’s nutrition journey in India

Insight and Impact

We looked at key behavioral decision points in their children’s nutrition journey using data from Google search and social media.

We created a matrix of these three behavioral decision points and fathers’ attitudes towards their childrens’ nutrition.
We identified the barriers for each decision point and developed content to nudge fathers to engage in their childrens’ nutrition from shopping to feeding.