Improving Child Immunization
in Guinea


Prominent think tank


Understanding vaccine misinformation and increasing vaccine uptake.

Insight and Impact

In Guinea, we analyzed 1,000 social media posts and 30,140 unique searches related to parent’s perception of immunizing children. We launched an online campaign that aimed to raise parents’ level of awareness and intent to immunize their children under 5-years.

We tested more than 100 campaign messages and advised the clients on future campaigns.
The online campaign also reached more than 150,000 parents and encouraged conversation around where to find vaccines.