25 september 2023
Redefining Sobriety Through Flavor: Using Generative AI To Innovate Products
3 min read
Sphere's Product Innovation app is your ideal creative partner in the world of product development. Unleash the power of generative AI and get a continuous flow of cutting-edge product ideas that are fresh and market-ready.
In a world that embraces choice and well-being, there's a growing demand for innovative and alternative drinks that give individuals all the fun — sans the alcohol. Not just any fizzy drink will do, either. Consumers have been calling out for alcohol-free cocktails that are treated with the same sophistication as alcoholic cocktails, especially since it gives them a healthier alternative that allows them to moderate their alcohol consumption.

Creating a product like that is certainly no easy feat, because cocktails are generally regarded as artisanal drinks with complex flavor profiles. We enlisted the help of Sphere’s Product Innovation app to come up with a ready-to-drink 0.0% alcohol cocktail in a can for a sample brand, Pure Elixir, and here’s what we found.
Crafting Sobriety Through Flavour:
Pure Elixir’s 0.0% Alcohol Revolution
Celebrate Life’s Moments Without Compromise
Beyond Mocktails: Crafted For Sophistication
Innovation meets celebration in the world of artisanal alcohol-free cocktails, where every sip is a toast to life’s moments. Crafted with care and infused with love, we redefine sophistication by offering alternative beverages without compromising flavor. 

In an era where discerning consumers demand both the highest level of elegance and the commitment to responsible choices, Pure Elixir emerges as a trailblazer. Our 0.0% alcohol cocktail in a can expertly blends premium, handpicked ingredients to create an unforgettable, alcohol-free cocktail experience. With a brand name that encapsulates our essence, we’re dedicated to craftsmanship and committed to ensuring that every moment of joy is experienced without compromise.

We've carefully selected natural fruit infusions and handcrafted bespoke botanical blends to create a symphony of flavors and sensations that redefine the cocktail experience. Pure Elixir allows you to clink, sip, and enjoy — completely alcohol-free.

It's time to rediscover the joy of raising a toast to life's milestones and everyday moments alike.
Consumer Need
For those who choose not to consume alcohol, attending social gatherings or raising a toast with friends — events that tend to revolve around alcoholic beverages — often leads to feeling left out or being limited to less exciting drink options. Pure Elixir’s challenge is to provide a non-alcoholic drink that mirrors the essence of celebration, without compromising on sophistication and taste.

Cocktails are known to be refined, yet many are alcohol-dependent and require the assistance of a bartender to enjoy. We aim to offer a ready-to-drink alternative beverage that doesn’t just match the elegance of traditional cocktails, but surpasses it. It’s not just a drink, but an experience that elevates every occasion and allows its consumers to fully participate in the joy of celebration.
Request a Sphere demo
Transform the way you understand online data
Try now