In a world that embraces choice and well-being, there's a growing demand
for innovative and alternative
drinks that give individuals all the fun — sans the alcohol. Not just any fizzy drink will do, either. Consumers have been calling out for alcohol-free cocktails
that are treated with the same sophistication as alcoholic cocktails, especially since it gives them a healthier alternative that allows them to moderate their alcohol consumption.
Creating a product like that is certainly no easy feat, because cocktails are generally regarded as artisanal drinks with complex flavor profiles. We enlisted the help of Sphere’s Product Innovation app to come up with a ready-to-drink 0.0% alcohol cocktail in a can for a sample brand, Pure Elixir, and here’s what we found.