One of the world’s leading money transfer companies
How are the key money transfer brands positioned, from the point-of-view of consumers? What are the big opportunities for the client to reposition its brand to drive differentiated relevance in the global market for remittances?
Looking at Instagram and YouTube content from nine major money transfer brands, we identified six distinct communications themes, which we brought to life through representative text, images and videos. We also articulated the central emotions within each theme. We mapped the nine brands across the communications themes to identify where there was “white space” for our client’s brand to move into. We recommended two spaces in particular to build the brand’s future marketing around.