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Quilt & Create is an AI-powered remedy for creator’s block that inspires you with ideas for ad campaigns, product descriptions, and social media in seconds.
What are the different ways that men’s shampoo brands position themselves to consumers? Where is the biggest opportunity for a scent-forward men’s shampoo brand?
We analyzed and clustered Reddit posts and reviews on e-commerce sites to identify six key codes in the men’s shampoo market, each with a different core benefit, aesthetic and association with fragrance. We advised the client on which code made the most sense for the brand they were seeking to launch.
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