Decoding the
crypto audience

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One of the world’s fastest-growing crypto companies


Who are driving the conversations around crypto on Twitter? How do they impact the price of NFTs and cryptocurrencies? How should the client engage each of these segments to drive growth?

Insight & Impact

Using our AI tools to analyze bios and posts on Twitter, we identified six distinct types of crypto conversation leaders. For each of these segments, we deep-dived into motivations for involvement in crypto, and their views specifically about the client’s brand. We also identified the key influencers and passion points for each segment, to give the client a way into reaching and influencing them. In the end, we shortlisted three segments for the client to focus on, based on a strategic alignment with the client’s needs.

Crypto segments