Case Studies

The landscape of men’s hair

What are the different ways that men’s shampoo brands position themselves to consumers? Where is the biggest opportunity for a scent-forward men’s shampoo brand?

Countering son
preference

What is the true state of “son preference” in China, Vietnam, India, Nepal and Bangladesh today? Where and how should the foundation intervene to reduce the bias against having daughters?

Addressing
address worries

What concerns deter people from renting in the client’s key developments? How can these be addressed to drive rentals?

Chopping up
the meat market

Focusing on Argentina, Brazil, South Korea, France and Spain. who are the distinct groups of people when it comes to the consumption of meat? How can each of these segments be convinced to reduce their meat consumption?

The changing face
of faces

What are the emerging trends in facial skincare globally? What does this mean for the kinds of products and ingredients that the client should carry on their e-commerce platform?

Decoding the
crypto audience

Who are driving the conversations around crypto on Twitter? How do they impact the price of NFTs and cryptocurrencies? How should the client engage each of these segments to drive growth?

Transmitting the right
brand in money transfers

How are the key money transfer brands positioned, from the point-of-view of consumers? What are the big opportunities for the client to reposition its brand to drive differentiated relevance in the global market for remittances?