Acne

Affecting up to 50 million Americans each year, acne is the most common skin condition in the country. Impacting people of all ages, this condition brings its sufferers both physical and psychological challenges.

There is a diverse treatment landscape for acne and the market size for the condition was estimated at $4.40 billion in 2021.

Social media is where a lot of discussions take place about coping and treatment. What are the most popular recent topics?

Search Trends

The Trends Section provides an overview of some of the most recent and relevant topics that relate to particular health conditions.

It features a selection of the topics that have the fastest growing Google search interest across the last three months, and reflects the inquiries of patients, healthcare providers, scientists, and others who are invested in the topic.

This is valuable to understand people’s interests and concerns at the present moment, and often include the U.S. states that have the highest interest in a topic. 

Quilt.AI brings these trends to life through an analysis that incorporates both cultural and scientific lenses.

When people are looking to manage acne, what are the drugs they’re thinking about?

What is trending on search for Acne?

Search interest for Clinique Acne Solutions Liquid Makeup for acne grew by 67% over the last 3 months, from May 2022 to July 2022. 

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1. Makeup for the acne-prone

It is hard to find the right makeup while dealing with acne. Clinique Acne Solutions Liquid Makeup has been featured in a few global news sources as one of the best makeup brands for oily or acne-prone skin. 

Searches for the brand increased significantly from May to June 2022, and have remained elevated. This could be due to the brand’s prominence in the media as a great product to use during the summer months.

This is a good reminder that acne sufferers don’t just want to treat their acne, but also want to enjoy looking and feeling good even when they have a break-out.

2. Lasering away acne scars

Fractional CO2 laser is a type of skin treatment that reduces the appearance of acne scars, deep wrinkles, and other skin irregularities.

The procedure was featured in multiple media sources between May and July, leading to an increase in interest on search. 

Searches about fractional CO2 laser center on questions of cost and effectiveness. To the latter point, people are searching for reviews of the treatment and before and after pictures from people who have undergone it.

This search trend reflects increasing expectations of damage reversal in dermatology, powered by emerging and increasingly affordable technologies.

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Search interest for “fractional CO2 laser acne” grew by 42% over the last 3 months, from May 2022 to July 2022.

Search interest for La Roche-Posay Dual Action Acne Treatment grew by 59% in the last 3 months, from May 2022 to July 2022.

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3. A 5-star acne treatment

La Roche-Posay Dual Action Acne Treatment is an over-the-counter skin care product with benzoyl peroxide. It comes highly recommended in multiple news sources

The product has 3,600 5-star reviews on Amazon, with many reviewers sharing their positive personal experiences and encouraging others to buy it.

Non-prescription skincare products are getting increasingly sophisticated and effective, demanding more focused attention from dermatologists. 

4. Shedding blue light on acne 

Blue light therapy is the type of light therapy most commonly used to address acne breakouts.

 One of the products that has been featured in the media recently is TheraFace PRO. Blue light therapy is perceived to be effective as an at-home treatment and a more intensive part of one’s skincare routine outside of creams and jade rollers. 

Searches for blue light therapy reveal an interest as well in its use in treating skin cancer.

People are more comfortable performing pseudo-invasive treatments on themselves, both in acne management and beyond. This may need the guidance of dermatologists to prevent damage and side effects.

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Search interest for blue light therapy grew by 60% in the last 3 months, from May 2022 to July 2022

Search interest for Murad Deep Relief Acne Treatment grew by 61% in the last 3 months, from May 2022 to July 2022.

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5. A new deep relief for acne

Murad Deep Relief Treatment was launched in June 2022. This formula contains salicylic acid, and targets and removes the root causes of acne, like bacteria and inflammation. It has already received positive media coverage and reviews for its effectiveness. 

Many of the searches for Murad Deep Relief Acne Treatment are about its cost, as well as for before-and-after pictures as evidence of effectiveness.  

Acne in Culture

The Culture Section highlights emerging cultural trends, new products, and notable dialogue about a variety of health conditions. The purpose of this section is to zoom in on what has been happening within the cultural and professional landscape of a particular health condition–stories that are often missed by quantitative searches.

By featuring influential social media items, patient discourse, professional dialogue, product innovations, and impactful news items, this section illuminates the lived experiences of many patients, while also providing a snapshot of the developments happening around them. 

Here, Quilt.AI offers a detailed and nuanced perspective of what is new and what is meaningful.

1. The rise of acne positivity

Influencers and brands are challenging beauty norms and encouraging people to embrace their natural beauty. 

People share their experiences with acne on TikTok through videos and pictures of their skin, highlighting their acne and scars. Accompanying captions show that they are unashamed of their acne, and even celebrate it. They remind their viewers that acne is natural, and is not something that needs covering up.  These posts can be found under hashtags like #acnepositivity and #acceptyourself. 

Acne positivity opens up a new conversation between dermatologists and their patients with acne – one that requires a greater consideration for individuality, as well as a broader set of therapeutic tools.

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2. Makeup tricks to cover up acne   

People use makeup for various reasons. For some, it’s a simple daily routine; for others, it’s an art form. Makeup curated for specific skin types is becoming increasingly popular. 

On TikTok, people show how they use makeup for skin with acne or acne-prone skin. This includes recommendations of products that are suitable for acne-prone skin. Some videos focus on how to best apply makeup to skin with acne, while other videos focus more on how to conceal acne with makeup. 

Makeup influencers are an important source of information for acne sufferers, and can be better engaged by drugs and treatments aimed at relieving acne..

3.  The pain of acne is beyond skin-deep

There are different causes and types of acne. These manifest differently on people’s skin and some can be more severe than others. 

People who experience cystic and fungal acne share videos of what their acne looks like. In these videos, they mention that the acne is painful but also that it affects them mentally and emotionally. There are some videos of people crying and expressing frustration on how to control their acne. Others mention that they lost their confidence and self-esteem as they did not like to go outside or felt helpless about how to control it. 

Acne can lead to mental health issues, and should be addressed holistically.

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4. Skin improvement journeys, visualized

When it comes to skincare, people prefer to see images or videos of how effective products are. Before-and-after images are particularly popular. However, some TikTok videos are focused on stories of more gradual skin improvement. These videos show daily or weekly improvements in people’s skin, and connects these to a product or a routine. These videos garner people’s trust and positively impact purchase intent.

Visual social media platforms like TikTok and Instagram are perfectly positioned to tell skin care journey stories, and can be better leveraged to promote gentler, more gradual acne treatments

5. Home remedies to heal your acne

Holistic wellness is a popular approach for people who do not want to rely on medications or purchase new products. TikTok is a popular platform for people to share home remedies as they can display the items they use and the detailed approaches they take. 

Home remedies for acne include juices for detox, lifestyle changes, and facial masks made from easily accessible ingredients. These remedies are shared under hashtags like #acnefighter and #acneremedy.