Diabetes

For a variety of reasons, type 1 and type 2 diabetes are on the rise in America and globally. Currently, over 37 million Americans have one form of this condition–that’s about 1 in every 10 people.

There is a massive online community of people living with diabetes who are sharing how life can be lived (often fashionably!) with it well-controlled. What is happening lately?

Search Trends

The Trends Section provides an overview of some of the most recent and relevant topics that relate to particular health conditions.

It features a selection of the topics that have the fastest growing Google search interest across the last three months, and reflects the inquiries of patients, healthcare providers, scientists, and others who are invested in the topic.

This is valuable to understand people’s interests and concerns at the present moment, and often include the U.S. states that have the highest interest in a topic. 

Quilt.AI brings these trends to life through an analysis that incorporates both cultural and scientific lenses.

What top selling drugs for Diabetes are trending on search?

What's trending on search for Diabetes?

Search interest for diabetes drugs grew by 213% over the last 3 months, from April 2022 to June 2022.

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1. Diabetes drug to address obesity

People are searching for the diabetes drug Wegovy that has been getting a lot of attention due to its efficacy as an anti-obesity medication.

This drug’s appetite-suppressing effects have been generating a lot of enthusiasm, and many are posting about it on social media, including how to get it covered by insurance.

Not surprisingly, searches inquiring about how one might get insurance to cover a Wegovy prescription were surging over the past 3 months, especially in California.

2.  Walking sneakers for patients with diabetes 

Searches for diabetes-suitable walking shoes have been surging, particularly in California over the last 3 months.

People are interested in exercise and footwear that facilitate diabetes management.

Related searches for Skechers brand sneakers for patients with diabetes are also surging, likely because these shoes are designed to promote blood circulation and are made of breathable mesh material – two important considerations towards reducing risks of complications from neuropathy.

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Search interest for walking sneakers for diabetes patients grew by 6000% over the last 3 months, from March 2022 to May 2022.

Search interest for many sweet & natural diabetes-friendly foods grew by 247% over the last 3 months, from March 2022 to May 2022.

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3. Sweet & natural diabetes-friendly foods

People are searching for a variety of sweet-tasting natural foods that are diabetes-friendly.

Searches about watermelon’s suitability for those with diabetes have been surging across the past three months, mostly in California, New York, and Texas. Similarly, searches for “is agave good for diabetics” and “best fruits for diabetics” were also surging across the same time.

Understandably, people living with diabetes want to manage their condition while not having to give up foods they love.

4. Contour diabetes app

Over the past 30 days, searches for this popular, cloud-enabled app that helps people self-manage their diabetes, have increased.

This coincides with an early-May press release that its creator, Ascensia Diabetes Care, published that revealed people who used their blood glucose monitoring system with the app experienced fewer out-of-target blood glucose levels.

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Search interest for contour diabetes app grew by 119% over the last 3 months, from March 2022 to May 2022.

Search interest for affordable diabetes supplies grew by 18% over the last 3 months, from March 2022 to May 2022.

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5. Affordable diabetes supplies

There has been a surge in searches for established retailer, American Diabetes Wholesale, especially in Georgia, Texas, and Florida.

This search aligns with growing public discourse about how insulin and other diabetes supplies are increasingly becoming more expensive.

Accessing affordable supplies is a life-and-death issue for many patients with diabetes, so retailers who highlight affordability are piquing many people’s interests.

Diabetes in Culture

The Culture Section highlights emerging cultural trends, new products, and notable dialogue about a variety of health conditions. The purpose of this section is to zoom in on what has been happening within the cultural and professional landscape of a particular health condition–stories that are often missed by quantitative searches.

By featuring influential social media items, patient discourse, professional dialogue, product innovations, and impactful news items, this section illuminates the lived experiences of many patients, while also providing a snapshot of the developments happening around them. 

Here, Quilt.AI offers a detailed and nuanced perspective of what is new and what is meaningful.

1. Blood Glucose Monitor Fashion

A lot of people are posting about the Dexcom blood glucose monitor on TikTok and Instagram, and searches for its newest release grew by +69% over the past year (“dexcom g7 fda approval”). What’s notable is that many people are making it pretty with coverings and stickers. Some are wearing Dexcom while posing in ‘fashion shoot’ style, and others are giving theirs branded or jewelled embellishments.

2. Diabetes High-Tops

There has been a lot of chatter about the Foot Defender, a high-top style therapeutic shoe made for patients with diabetes, co-created by a former Nike designer.

The shoe addresses foot care issues specific to diabetes–primarily diabetic foot ulcers– and has been trending in searches over the past year. These searches reveal another example of people’s interests in diabetes management and fashion colliding.

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3. Identity Signalling Practices:
Tattoos and Shoe Customization

PPeople with diabetes are merging their patient identities with more creative, individualized art and fashion expressions, such as shoes and tattoos. In these instances, they might indicate their diabetes diagnosis (type 1 or 2) or medication they’re taking.

These can be powerful acts of self-acceptance, and can also function to connect these patients with broader communities of people who are navigating diabetes-specific lifestyle practices. 

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4.  Managing the impact of stress on diabetes

Patients with diabetes are turning to online communities and social media sites to discuss how stress impacts their condition and to gain new information.

The search inquiry “does stress affect diabetes” grew 40% this past year in the U.S. The link between stress and diabetes is complex, and so interpreting the knowledge on this topic can be frustrating. These communities provide an opportunity to vent as well as share knowledge and resources. 

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5. Diabetes visibility: Lila Moss

Kate Moss’ daughter Lila–who is also a model–has type 1 diabetes and recently posed with her blood glucose monitor in a Versace-Fendi campaign and walked the runway with her insulin pump. She has been trending in searches over the past 3 months, with a surge of the search term “lila moss diabetes.”

Celebrities and other public figures who proudly display their diabetes devices are generating public interest as well as normalizing the visibility of the condition.  

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