Over 3.8 million people (mostly women) in America are currently diagnosed with breast cancer, and tragically, it is expected to claim the lives of over 43,000 of them this year.
Many promising therapies are either available or on the horizon to treat breast cancer, and many breast cancer patients are sharing their experiences of surviving and thriving. What are the most notable updates in this arena?
The Trends Section provides an overview of some of the most recent and relevant topics that relate to particular health conditions.
It features a selection of the topics that have the fastest growing Google search interest across the last three months, and reflects the inquiries of patients, healthcare providers, scientists, and others who are invested in the topic.
This is valuable to understand people’s interests and concerns at the present moment, and often include the U.S. states that have the highest interest in a topic.
Quilt.AI brings these trends to life through an analysis that incorporates both cultural and scientific lenses.
Search interest for Sacituzumab govitecan grew by 133% over the last 3 months, from July 2022 to September 2022.
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Sacituzumab govitecan is a drug conjugate used to treat metastatic triple-negative breast cancer and metastatic urothelial cancer. Searches for the drug increased significantly over the past three months.
Sacituzumab govitecan (Trodelvy) showed potential as an effective breast cancer treatment, according to results from studies presented at the 2022 European Society for Medical Oncology (ESMO) Congress [1] conducted in September. The spike in search is likely a result of this news.
Dotplot is an at-home breast health monitoring tool designed for women to self-check and identify breast tissue abnormalities. The searches for Dotplot increased significantly over the past three months, surging in September after it won the James Dyson Award 2022.
Dotplot can detect lumps up to 15mm deep using sound waves and machine learning. It is also paired with an app that helps users record and track their breast health and breast tissue conditions. [1]
This innovation allows users to easily perform self examinations at home.
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Search interest for unhealthy gut grew by 217% over the last 3 months, from July 2022 to September 2022.
Search interest for Novartis Kisqali grew by 121% over the last 3 months, from July 2022 to September 2022.
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Kisqali is a prescription medicine produced by Novartis and is used to treat adults with advanced breast cancer.
Novartis announced results from their recent trials, where Kisqali showed promising results - extending nearly one year of survival benefit for patients with aggressive breast cancer. [1].
Kisqali is the only inhibitor that has proven itself in trials and is recognised by institutions for its efficacy as an advanced breast cancer treatment, leading to greater search interest for the drug over the past three months.
Searches on ‘AI for breast cancer’ have gradually increased over the past three months, influenced by a recent announcement by Owkin that its rapid AI diagnostic solutions for breast and colorectal cancer has been approved for use. [1]
The tests created by Owkin help optimize decision-making and treatment procedures by oncologists by determining the type of therapy that will best benefit a breast cancer patient and predicting possibilities of relapse after treatment.
Innovations within the healthcare space have seen Artificial Intelligence (AI) being utilised for different purposes such as treatment and diagnosis, but there is tremendous scope to explore the potential of AI-powered services to improve patient services and experience.
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Search interest for AI breast cancer grew by 37% over the last 3 months, from July 2022 to September 2022.
Search interest for Leuprorelin grew by 191% over the last 3 months, from July 2022 to September 2022.
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Leuprorelin is a type of hormone therapy known as LHRH (luteinizing hormone-releasing hormone) Agonist, and is used in the treatment of prostate and breast cancer.
Searches for Leuprorelin have increased significantly over the past three months, driven by greater interest towards “hormone therapy for breast cancer”.
Similar searches for “leuprorelin moa” and “leuprorelin side effects” also spiked as people sought to better understand breast cancer therapy to better understand
The Culture Section highlights emerging cultural trends, new products, and notable dialogue about a variety of health conditions. The purpose of this section is to zoom in on what has been happening within the cultural and professional landscape of a particular health condition–stories that are often missed by quantitative searches.
By featuring influential social media items, patient discourse, professional dialogue, product innovations, and impactful news items, this section illuminates the lived experiences of many patients, while also providing a snapshot of the developments happening around them.
Here, Quilt.AI offers a detailed and nuanced perspective of what is new and what is meaningful.
Bella J. (@breastbella) is a 33-year-old TikTok star who is battling incurable stage 4 breast cancer. Bella has been documenting her journey against breast cancer on TikTok to inspire and motivate viewers going through the same ordeal.
Her fearlessness in showing her post-mastectomy body to raise awareness has not only resonated with, but also earned the support of, many breast cancer survivors, amassing her over 438K followers on the platform.
There are many other content creators on the platform who are trying to empower survivors and challenge social stigmas of breast cancer through their posts. They use popular hashtags such as #breastcancersurvivor (85M views) and #breastcancerwarrior (30M views) to make sure their content reaches more people.
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The TikTok hashtag #OneFlatCommunity (9.7 million views) is a community made up of breast cancer survivors who share photos and videos of their post-mastectomy bodies as a way to raise awareness online. These videos showcase women participating in social movements and campaigns, or simply living their everyday life - while being topless. This has become a powerful way to inspire and support breast cancer patients undergoing therapy.
The popularity of this hashtag reveals the increasing acceptance of post-mastectomy bodies by not just the public, but the patients themselves - such communities online serve as much needed emotional support that improves the mental wellbeing of other survivors.
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October is internationally observed as Breast Cancer Awareness Month. In many parts of the world, it is celebrated as PINKtober. The month-long campaign highlights breast cancer as a major health issue, that affects many women throughout the different stages of their lives.
During this month, social media accounts are filled with the symbolic pink ribbon to support the cause. Individual healthcare professionals and patients also use the opportunity to share their experiences in providing and receiving treatments in their posts.
This ultimately educates the public and encourages efforts to diagnose, treat, and generate more funding towards these causes.
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During Breast Cancer Awareness month, there are many organisations that see it as an opportunity reap a quick profit, through masquerading themselves under the false pretense of joining and supporting the cause. This can be claiming to care about breast cancer, promoting pink ribbon products without giving back to charity, or using the campaign as an opportunity to promote themselves without more meaningful contributions to the cause. This is widely known as “pinkwashing”.
As breast cancer month is nearing, many people on social media sites start to warn about the phenomenon of pinkwashing and share legitimate information on companies and organizations that are genuinely supporting patients in need. However, the number of conversations related to #pinkwashing only makes up a fraction of all #breastcancerawareness conversations (13K posts vs 4.6M posts).
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