For a variety of reasons, type 1 and type 2 diabetes are on the rise in America and globally. Currently, over 37 million Americans have one form of this condition–that’s about 1 in every 10 people.
There is a massive online community of people living with diabetes who are sharing how life can be lived (often fashionably!) with it well-controlled. What is happening lately?
The Trends Section provides an overview of some of the most recent and relevant topics that relate to particular health conditions.
It features a selection of the topics that have the fastest growing Google search interest across the last three months, and reflects the inquiries of patients, healthcare providers, scientists, and others who are invested in the topic.
This is valuable to understand people’s interests and concerns at the present moment, and often include the U.S. states that have the highest interest in a topic.
Quilt.AI brings these trends to life through an analysis that incorporates both cultural and scientific lenses.
Search interest for Diabetes and Yoga grew by 939% over the last 3 months, from July 2022 to September 2022.
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Yoga has been known to enhance one’s physical and mental health, and is considered a cost-effective option to prevent diabetes.
Studies[1] have suggested that positive impact of yoga (such as reducing stress levels, improving blood circulation and digestion) provides long term benefits in terms of managing glucose levels, and keeping diabetes in check. With International Yoga day set in June, there is a surge in searches on the benefits of the practice in subsequent months as more become aware of these benefits.
These trends also show patients leaning towards more holistic methods of improving their conditions, instead of taking drugs and going through medical treatment.
Searches for “bionic pancreas”- which can potentially control of type 1 diabetes- have been surging in the United States over the past few months, specifically in regions like New Jersey and Illinois.
According to recent clinical trials, the device automatically delivers insulin and is more effective at maintaining blood glucose levels[1]. Related searches such as ‘Bionic' also increased around the same time.
The technology's benefit vis-a-vis standard treatment and how it could make life easier for people with diabetes can be further explored by healthcare professionals and brands to improve patients care and experience.
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Search interest for Bionic Pancreas Diabetes grew by 93% over the last 3 months, from July 2022 to September 2022.
Search interest for many Obesity and Diabetes grew by 179% over the last 3 months, from July 2022 to September 2022.v
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There is an increasing concern towards obesity, as it is considered to be one of the drivers of diabetes[1]. Searches on “Obesity and Diabetes” have seen a surge in the past three months, mainly in Alabama, Tennessee, and Missouri.
People have also shown interest in topics related to diet including fasting and meal plans. Female users are more worried about the relationship between obesity and diabetes, specifically across the Gen Z (23%) category.
There is a stronger demand than ever, for tailored information related to diet plans, exercising, and other ways to maintain a healthy body weight and keep diabetes in check by patients and consumers.
Over the past months, there is a growing interest in the drug Mounjaro after its FDA approval in 2022 to treat type 2 diabetes[1].
Many comparisons are made by patients between different diabetes drugs, such as “Mounjaro vs Wegovy” [2], “Metformin” and “Phentermine” to understand which works better to treat and manage diabetes.
The availability of many different diabetes drugs in the market means there is the need for a platform with comprehensive information of side effects, cost, and efficacy on each drug and its role in managing both type 1 and 2 diabetes. This should be up-to-date, and made easily accessible for patients.
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Search interest for Mounjaro grew by 166% over the last 3 months, from July 2022 to September 2022.
Search interest for Liraglutide grew by 66% over the last 3 months, from July 2022 to September 2022.
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Research suggests that insulin glargine and liraglutide are among the best of four medications approved by the FDA to regulate blood glucose levels. [1] In a study that enrolled 5,047 people with type 2 diabetes, researchers found that those using the liraglutide drug were less likely to encounter cardiovascular disease than the other groups.
In the past three months, search interest towards the effects of Liraglutide have rose moderately, especially in areas of New Mexico, Massachusetts, and Kansas
The Culture Section highlights emerging cultural trends, new products, and notable dialogue about a variety of health conditions. The purpose of this section is to zoom in on what has been happening within the cultural and professional landscape of a particular health condition–stories that are often missed by quantitative searches.
By featuring influential social media items, patient discourse, professional dialogue, product innovations, and impactful news items, this section illuminates the lived experiences of many patients, while also providing a snapshot of the developments happening around them.
Here, Quilt.AI offers a detailed and nuanced perspective of what is new and what is meaningful.
The News Movement, a social-first media company focused on providing fact-based information had shared a TikTok post on global supply issues, with regard to the diabetes drug Ozempic - caused by its new craze on social media platforms like TikTok. Hashtags such as #ozempic or #ozempicweightloss have amassed up to 207M and 100M views respectively.
The drug was originally used to treat Type 2 diabetes but is now being prescribed for weight loss. As more individuals started using the drug for weight loss, this led to a nationwide Ozempic drug shortage, limiting the patients’ access to the drug when needed.
There’s a surge in the number of healthcare professionals using TikTok to share health tips on managing their medical conditions. For instance, a channel called ‘healthcoachkit’ shares knowledge on managing diabetes through meal plans, insulin resistance, and blood sugar balance. The channel have amassed 128.9K followers, and 408.2K likes on Tik Tok, and popular across other social media platforms like Twitter and Instagram.
People are leveraging social media platforms like TikTok to share their experiences of bringing their sugar level under control and providing guidance to others with the same condition through easily digestible short videos.
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Diabetes management and care has been a trending topic on social media. Conversations online revolves around patient’s personal recounts of the obstacles they face in managing their conditions on a daily basis.
The recent ADCES22 (Association of Diabetes Care & Education Specialists) has also caused a surge in related conversations online - by bringing into attention the efforts taken by brands and healthcare professionals to advance equity in diabetes management.
This event further highlighted the need for providing care and support to help diabetic patients manage their conditions.
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With the focus shifting to holistic health and fitness, online influences have increasingly incorporated topics such as fitness, blood sugar and glucose levels into their content. Many of these influencers have also advocated for the use of tech devices to help monitor this process.
For example, the a popular influencer @corrinebest_ , talks about how diabetic patients can monitor their condition with the Libre 2, which is a glucose monitoring device. Such devices give users a deeper understanding of their glucose levels and motivates them to track their health on a day-to-day basis.
Those early on in their diagnosis are also nudged to use these smart devices to replace the usual, and often painful Fingerstick Testing Glucose procedure. Popular hashtags such as #diabetestech and #diabetestechnology have already gained up to 6000 posts in total on Instagram.
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