Heart disease remains the leading cause of death among Americans. Heart disease can lead to heart failure, and approximately 6.2 million Americans are currently living with heart failure.
Which recent pharmaceutical developments and influencers living with the condition have been sources of hope for those with the condition?
The Trends Section provides an overview of some of the most recent and relevant topics that relate to particular health conditions.
It features a selection of the topics that have the fastest growing Google search interest across the last three months, and reflects the inquiries of patients, healthcare providers, scientists, and others who are invested in the topic.
This is valuable to understand people’s interests and concerns at the present moment, and often include the U.S. states that have the highest interest in a topic.
Quilt.AI brings these trends to life through an analysis that incorporates both cultural and scientific lenses.
Search interest for artificial sweeteners and heart disease grew by 40% over the last 3 months, from July 2022 to September 2022.
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In September, there was a surge in searches for 'artificial sweeteners and heart disease' after a new study suggested a possible link between consuming artificial sweeteners and an increased risk of cardiovascular disease [1].
The study has shown that the long-term use of artificial sweeteners has been associated with various cardiovascular incidents such as heart attacks and strokes. As a result, many people are seeking alternative sweeteners that may have less of an impact on heart health, leading to an increase in searches for 'sugar substitute'.
The topic of artificial sweeteners and their potential heart risks appears to be of particular interest to women and millennials, with 35% of the searches coming from this demographic.
Left ventricular diastolic dysfunction (LVDD) affects the heart's ability to properly fill with blood before pumping it out to the rest of the body [1]. The search for this condition has been on the rise in August and September, following many publications of articles related to the prevention and treatment of LVDD, such as “Treatment and prognosis of heart failure with preserved ejection fraction”. [2]
People are seeking information on risk factors, lifestyle changes, and medication options to manage the condition and prevent heart failure. It is apparent that more individuals are becoming aware of this condition and looking for ways to improve their heart health.
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Search interest for left ventricular diastolic dysfunction grew by 179% over the last 3 months, from July 2022 to September 2022.
Search interest for smoking and heart failure grew by 79% over the last 3 months, from July 2022 to September 2022.
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Searches for "smoking and heart failure" have seen a significant spike in September, following a study that have confirmed that smokers have a doubled risk of developing heart failure [1]. This study have also revealed that smoking increases the risk of both heart failure with preserved ejection fraction and heart failure with reduced ejection fraction [2].
States such as Oregon, New Jersey, and Georgia have also seen a rise in searches related to chronic obstructive pulmonary disease, cardiac muscle, and chest pain.
Researchers from Michigan State University found early indications that oxytocin may be crucial in heart repair after injury. By enhancing its effects, new treatments could be created to enhance recovery after heart attacks and reduce heart failure risk.[1] The study has led to a rise in searches for “oxytocin” in August and September 2022.
While more research is needed, including pre-clinical trials in animals and clinical trials in humans, this discovery holds promise for the prevention of heart failure.
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Search interest for oxytocin grew by 162% over the last 3 months, from July 2022 to September 2022.
The Culture Section highlights emerging cultural trends, new products, and notable dialogue about a variety of health conditions. The purpose of this section is to zoom in on what has been happening within the cultural and professional landscape of a particular health condition–stories that are often missed by quantitative searches.
By featuring influential social media items, patient discourse, professional dialogue, product innovations, and impactful news items, this section illuminates the lived experiences of many patients, while also providing a snapshot of the developments happening around them.
Here, Quilt.AI offers a detailed and nuanced perspective of what is new and what is meaningful.
The disease Peripartum Cardiomyopathy (PPCM), also referred to as postpartum cardiomyopathy, affects women over 30 years old during pregnancy.
On TikTok, hashtags like #PPCM (12.7M views), #ppcmawareness (1.4M views), and #Pccmsurvivor (3M views) are popular topics. Influential TikTok users like Jamiesjourneyy_, with 229.1K followers, share their personal stories of overcoming the disease through heart surgery to educate and inspire others.
Lifestyle advice for improving heart health also receives high engagement, showing the importance of heart health education.
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Heart failure is a popular topic on TikTok, with the hashtag #heartfailure generating 252.7 million views and #heartfailureawareness 1.6 million views.
A US-based cardiologist and TikTok influencer with 126K followers and 906K likes shares educational videos on heart failure, covering topics such as types of heart failure, symptoms, prevention, and diagnosis.
The high engagement observed on this topic indicates a growing interest in understanding heart failure and seeking expert advice for prevention.
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People who have undergone heart surgery use the term "Zipper" to refer to the scar on their chest. The hashtag #ZipperClub has 82k posts on Instagram and 7.9 million views on TikTok, where heart surgery patients and families come together to share experiences and offer support.
Lizz Blackhurst, a mother of a 9-month-old post-op heart surgery patient, used the hashtag to celebrate her son's recovery and show solidarity with others in the community.
Heart surgery patients and their families seek comfort in online communities, as they face the physical and emotional challenges of the journey.
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On World Heart Day(29th September,) individuals living with heart disease, undergoing treatment, or recovering from transplant surgery shared their stories on social media platforms to raise awareness and funds.
On Instagram, they used hashtags like #worldheartday (164k posts) #heartfailure (108k posts), #lifeaftertransplant (14k posts) to inspire and encourage others who is going through similar experiences.
Many individuals also used the platform to educate others about risk factors such as smoking and unhealthy eating habits, and to provide information on lifestyle changes that can help prevent heart disease in the long term.
Guideline-directed medical therapy (GDMT) is a clinical practice guideline that is used to treat heart failure. It is a drug-based therapy that involves the use of a combination of up to four different heart medications. These medications work together to help improve the function of the heart and reduce the symptoms of heart failure. [1]
Healthcare professionals, such as cardiologists and primary care physicians, are sharing information about GDMT on social media platforms. They are discussing the impacts, benefits, practice routines, and usage trends of GDMT.
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